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Saturday 11 February 2012

Retail Excellence

 

Abu Dhabi Duty Free (ADDF) opened its doors in 1984 and has since gone from strength to strength to become recognised as one of the world's finest duty free operations, having already won several prestigious industry awards.

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Abu Dhabi Duty Free

Abu Dhabi Duty Free, UAE

UAE Arrival Capital

ADDF is not only known for its

outstanding promotions, top quality stores and superior service but is also renowned for its innovative designs. The interior features resemble a futuristic satellite and similar to a mushroom shape which rises up from the floor to the ceiling in changing colours of blue and green - giving the impression of a seamless structure formed from one material.

 

The colours are inspired from the greenery of Abu Dhabi's palm trees and oasis cities and the proximity to the blue of the Arabian Gulf. This unique design undoubtedly makes the duty free area an attraction in itself as you arrive, depart or transit through Abu Dhabi International Airport.

 

Over the years ADDF's various refurbishments, renovations and extensions have increased the retail space offering from just six shops to the current area of over 5,000 square metres. Well researched and designed, ADDF lays claim to have pioneered the 'shop-in-shop' concept in the region, providing dedicated corners for various prestigious international brands.

 

The range of outlets available at ADDF is vast, with an offering of all the top names in fashion, fragrances, cosmetics, confectionery and many more, which creates a lavish shopping experience for all. Other popular duty free items such as gold and jewellery, electronic items, local antiques and souvenirs are also available. Small purchase items such as books, pharmaceuticals and toiletries can also be bought.

 

Arrival Shop

The arrival shop and arrivals business in general is one of the fastest growing elements in the worldwide duty free industry, with 100 square metres of retail space adjacent to the luggage collection area, ADDF hopes that the outlet provides travellers, either waiting for their luggage, or those wishing to purchase goods at the end of a journey (thereby avoiding have to carry them in transit) an alternate duty free option.”

 

Terminal 2

With three duty free areas in what is a dedicated terminal for flights to and from the Sub- Continent, the terminal includes an arrival store, a landside shop and, of course, a large duty free area in departures.

 

Terminal 1A

A mixed category of merchandise can be found here in a 150 square metre retail area stocking everything from food and chocolates, beauty products, toys, and gifts.

 

The "Big Ticket"

ADDF is famed for its exciting promotions, competitions and prize draws and the most popular of them all - The "Big Ticket" - enters into its 15th anniversary year in 2007.

 

With a total prize fund of AED 1,500,000 (USD 407,830), tickets are available for only AED 500 (USD 136) and give the ticket holder 10 chances of winning. The first prize amounting to AED 1,000,000 (USD 271, 887) with the remaining cash prizes are divided from the remaining fund among the other 14 winners, in a descending order. Tickets can be purchased throughout the airport.