ADTA activities also include supporting the emirate’s tourism industry in a manner consistent with the indigenous cultural and social values of UAE society. ADTA is achieving this aim through intense and extensive international promotion, the opening of dedicated offices in key markets, dynamic product development innovative and precision-targeted marketing to build brand and destination awareness as well as impactful educational campaigns for consumers
and the travel trade.
In all its activities, ADTA works closely with stakeholders and partners including the immigration services, Abu Dhabi Airports Company, hotel owners, developers and operators, Etihad, the national airline of the UAE, the Department of Transport, Abu Dhabi National Exhibitions Company, Abu Dhabi Authority For Culture & Heritage and municipalities throughout the emirate. This has resulted in the authority having a substantial presence at key industry events worldwide, the staging of road shows and trade workshops as well as inbound familiarisation trips for trade and media. ADTA activities also include regulation and monitoring of the tourism industry, which is helping to upgrade services, standards and performance throughout the industry and the promotion of training opportunities to encourage more UAE national participation in the industry.
ADTA is also closely involved in the development of the emirate’s tourism infrastructure and products and it plays a leading role in attracting inward investment to further the sector’s role in economic diversification. ADTA is also responsible for supervising existing and future government tourism projects and services. ADTA strategies span the development of the business tourism (formerly Meetings, Incentives, Conferences and Exhibitions) sector, the enhancement of leisure services and products and the implementation of a comprehensive events strategy. The ADTA also works in close co-ordination with the Abu Dhabi National Exhibitions Company (ADNEC) to further the emirate’s ambitions to become a world-class business tourism destination.
Throughout every aspect of its work, ADTA is dedicated to leveraging Abu Dhabi’s rich natural heritage and traditions and delivering socio-economic and environmental sustainability. ADTA’s corporate ethos is based around Abu Dhabi’s brand message of respect, which leads to an inclusive approach embracing all segments of its home community and its valued overseas partners and guests. As an employer, ADTA strives to be the ‘best of the best’ promoting innovation and leadership by encouraging ongoing training and development both for its own staff, national and expatriate alike, and by providing training to employees of its stakeholders and industry partners.