The carefully selected mix of tenants and the generosity of the allocated spaces were instrumental in making Al Ain Mall the success it is today. With varied lifestyle options underscoring the mall's theme, the concept was to ensure sufficient activities for all family members to spend a pleasant time at leisure in a safe and secure environment. Always pushing for innovation, Al Farida Investment Company, owner and operator of Al Ain Mall continues to invest in R&D to identify shopper's needs and fast moving consumer trends. The ongoing coordination and close communication with Mall tenants paves the way to continued improvement of this retail proposition through the implementation of comprehensive marketing programmes headed by 'My Mall', a leading loyalty program with 6000 subscribers. By giving away valuable prizes on a monthly basis, who knows who the lucky winner of the HUMMER H3 on display in the main Mall Plaza may be - all the ingredients are available in Al Ain Mall to make the shopping experience enjoyable and unique.
In line with changing times, a new trade culture is born in Al Ain, the city that once had the Souk as its shoppers destination. With the introduction of technology and state of the art management systems, it is a shared belief that the industry's challenge will always remain in the hands of the increasingly discerning consumers. They form the success of any business, men and women that develop the business and who buy into the business too. The task of Mall developers is to satisfy customers and everyone to consistently achieve optimum results.
Despite the opportunities, this is no easy task. In recent years, the retail sector has seen unprecedented growth throughout the UAE. A boom in retail development that will continue changing the shopping experience is underway. This year, several projects were announced in both the public and thprivate sectors in Al Ain. These developments include large shopping centres, five star hotels, mixed-use integrated projects and an industrial city.
Following on from its own growth model, Al Ain Mall is now completing the planning of a new extension that will add more quality retail space to the existing mix. The construction is well underway for a fast-track completion that will be ready by the first quarter of 2010. With dedicated marketing teams busy concluding agreements with various sources in the industry, the result will be attracting tourists and individuals to Al Ain city as well as to Al Ain Mall.
Supporting this exciting retail expansion, is the ambitious expansion plan that will generate a higher flight frequency of Al Ain International Airport. Since Al Farida's diversified property portfolio includes hotels in Dubai and Abu Dhabi, it seems only natural to feature Al Ain on the International Touring Map too.
Like all industries, the Mall business is adaptable and can quickly improve the selling proposition, the presentation and even the product to suit evolving needs. Since each era brings with it creative new ideas and the technology to support it, it is in Al Farida's values to embrace change by providing operational efficiencies and product enhancement at every level. With market surveys and research is the guiding light to keep their management strategies fresh and contemporary at all times, the only way forward is onwards and upwards.