Infusion Group, UAE

Infusion Magazine

Operating in the UAE for 5 years, and with over 125 issues under its belt, Infusion is dedicated to providing reliable and comprehensive local and international news for the burgeoning entertainment and nightlife scene in Dubai and Abu Dhabi. The magazine is a FREE biweekly pocket-sized entertainment and lifestyle magazine, focusing on bringing musicians and artists to the fore with exclusive content, features, news, local event guides and more. “Our writing is reflective of a spoken style, rather than a literary one, with an emphasis on visuals”, explains Charl Chaka, director. ”We have an impressive combined experience in the publishing and nightlife industries and use talented writers, photographers and designers, as well as glitterati from the local scene who act as contributing writers and ear-to the- ground informers.”

Readership & Distribution
With a mixed readership, Infusion reaches the creative demographic as well as decision-makers. “Being free it is quickly picked up as soon as it hits the stands which guarantees 100 percent readership. 30,000 copies are distributed every month to over 400 locations across Dubai and Abu Dhabi. A handful of issues also go to the homes and offices of the country’s movers and shakers with the delivery team maintaining a reliable schedule”, Chaka explains.

Headed by industry insider Charl Chaka, the events division focuses on Dubai’s night club scene, hosting events that are becoming a fixture in the clubbing calendar of every up-and-comer. Most notable is the ‘Nasimi Full Moon Beach’ parties at the Atlantis, the Palm which attracts regularly over 4000 people and features top local and international artists and performers.

In addition, Infusion was the first to introduce a dance tent to a music festival in Dubai with the ‘Infusion Dance Arena’ at the Desert Rock Festival in 2007. Alongside Si02, Infusion is also partners in ‘Globalfunk’, the Middle East’s most successful Drum and Bass night featuring worldrenowned DJs.

With its mobile TV crews, IN-TV is a production house dedicated to documenting the nightlife, lifestyle and entertainment scene in the UAE. Infusion TV (IN TV) is a more visual approach on what’s happening in the scene and features celebrity interviews, an educational element, a comedy feature as well as competitions and more.

“Our IN TV episodes are broadcasted every three weeks on Infusion’s own specially built IN TV web page on www.infusion.ae. IN-TV offers marketing and promotional opportunities to the events and features showcased and there is also talk to host our show on international TV…We at Infusion believe in the power of multimedia”, Chaka explains.

This division supplies quality entertainment solutions to corporate and commercial markets internationally. Boasting a team of trained performers, choreographers, make-up artists, costume and props designers, they also profile internationally acclaimed artists and acts. Premier performances cater to an array of clients. Infusion was involved in one of the biggest shows to date, the Creamfields Festival. 26 in-house performers entertained 10,000 people at Emirates Palace with a ‘twisted disco theme’.

 
• Infusion TV filmed the opening of the Ferrari store and subsequent press conference.
   
• At the Formula One Grand Prix in Abu Dhabi, Infusion TV photographed, filmed a promotional video for the “JOY is BMW”.

• At the three day Barbican Turbo event, which was attended by over 26000 people, Infusion TV provided the photographers, filming equipment and produced Barbican’s TVC and feature video.
   
• Diesel was a major sponsor of the Dubai Sound City festival and launched ‘Battle Of The Bands’. Infusion TV filmed four events over a month showcasing the winners.
   
• Rip Curl, sponsors of the Full Moon Parties at Nasimi Beach, used Infusion TV to film this successful event. - Infusion Magazine and Radio One’s Rhythm Factory created one of Dubai’s top beach parties. Infusion TV filmed and produced an internet marketing video for Oakley’s website and in store screen projection.