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Saturday 11 February 2012

The Healing Touch

 

Healthcare is one industry which remains least affected by global financial volatility. With increasing health concerns in the country, hospitals keep evolving to meet those needs. Abu Dhabi’s keen interest in the health sector has accelerated the growth of Lifeline Group which was established as Lifeline Hospital in Abu Dhabi in May 2007. The Lifeline Group continues to sustain itself and the community and is on its way to achieving its vision of being a world leader in medical services.

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Lifeline Hospital, UAE

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In November 2009, Lifeline hospital won the prestigious Sheikh Khalifa Award for Excellence. It was the only private hospital in the UAE to be short listed for honours in the Arab Health 2010 and went on to win the award for Patient Safety. Other national and international awards that Lifeline has accrued include the Australian Council for Quality Management Certification, Joint Commission International (JCI) Accreditation, and the European Business Assembly Quality Award. Lifeline has also been voted the best private hospital in Abu Dhabi by patients and received accolades from the UAE Minister of Health, the government of Uganda and others for its contributions to preventative medicine in various communities.

 

Quality Healthcare

Abu Dhabi is aiming to develop a healthy emirate and nation. This is fundamental to the growth of quality driven hospitals and will complement medical tourism. “Health is something that can not be compromised upon and the economic situation has not disturbed the health sector significantly. The emirate has been extending support to Lifeline’s commitment to offer premiere healthcare in the region and we are encouraged to go ahead with expansion plans in the burgeoning health industry”, says Managing Director, Dr. Shamsheer.

 

With the government’s encouragement, the UAE is enabling private healthcare institutions such as Lifeline Hospital to offer world-class medical care and instill regional health awareness. For instance, new departments have been planned which manage more diverse and precise patient medical requirements. Each hospital of Lifeline Group aims to be a one stop- treatment facility, lending credibility to the region as a medical tourism destination. Hospital provision, management and quality service will remain the Lifeline group’s core function in the foreseeable future.

 

Other Services

Pharmaceutical and Pharmacy services are an essential part of healthcare. This division is active in the Lifeline group, complementing and enhancing the quality service of the hospitals. Our clinical pharmacy section has taken over the franchise for the GCC of The Medicine Shoppe brand of Cardinal, the fortune 18 company. This commitment will enable Lifeline to give enhanced and patient friendly services to our patients and customers through improved logistics and training.

 

The Pharmaceutical sections: Lifeline Scientific and Lifeline Drug Store are linked with major pharmaceutical companies and will continue to promote their now extensive range of Prescription products, over-the-counter drugs, home medical device, nutrition, vitamins and cosmetics.

 

As part of our Wellness concept, Lifeline developed the Organic and Healthy food catering arm of the company, D-Club. It has progressed significantly since it was established two years ago and enjoys popularity among residents. It is also currently catering for major government and private institutions that are conscious of the need for healthier eating by their employees.

 

Future Developments

Lifeline Group hospitals are emerging in various locations including Abu Dhabi city, Abu Dhabi industrial areas, Al Ain and Oman. India is one of the destinations on the group’s progress map for 2010 with a hospital and university complex planned for Calicut, Kerala. The Group is particularly excited about the new tertiary care standalone hospital in the heart of Abu Dhabi city. “Lifeline continues to progress by focusing on improving healthcare availability, quality and education throughout the region,” Dr. Shamsheer concludes.

Corporate Social Responsibility

Lifeline is actively involved in the community with the hospital group organizing health programs, including free health prevention camps, and lectures to encourage medical awareness among residents and promote a healthier community. “Our involvement is not limited to offering treatment and care in hospitals, we are also focused on promoting health awareness and a healthy lifestyle among the residents through health initiatives”, explains Dr. Shamsheer.