NBAD was founded to serve as the banking arm to the UAE Government and the Emirate of Abu Dhabi. By the end of 2005, NBAD notched up enough profits and assets to propel it to the top - and now it is considered one of the most efficient banks of the UAE and the broader Middle East region.
Vision, Mission and Customer Pledge
Already one of the leading banks in the UAE, NBAD's vision is to be The Number One Arab Bank.
The bank is committed to provide its customers with the best services, understand their needs and dedicate all its energies to serving them. Loyal to heritage but modern in outlook, NBAD has an excellent value system which gives supreme importance to the stakeholders. NBAD understands customer needs and is accessible to them always. NBAD strives constantly to empower its people and achieve organisational excellence.
Strategic services
Being The Number One bank of the UAE is not easy, but NBAD has well defined services and policies which have ensured its ranking.
The bank is organised into three strategic client-focused businesses:
The UAE Domestic bank, the International business, and a UAE based Investment bank.
The UAE Domestic Bank
NBAD has a retail network of 71 branches. In addition,
- NBAD has one and two man cash offices that are spread out at remote locations to serve customers stationed at off shore Oil operations and desert locations. NBAD also has three shift offices inside the security areas of the Abu Dhabi International Airport providing currency exchange and Travellers Cheques services.
- The branch has a huge network with 181 ATMs (currently the largest and growing) through which customers perform a variety of transactions, in addition to foreign currency cash withdrawal.
- A unique service available at certain ATM locations enables customers to request and receive a printed cheque book through the ATM within just three minutes, tremendously useful to customers in case of emergency.
- Besides brick and mortar branches, NBAD provides 24/7 internet banking accessibility through NbadOnline and NbadDirect, as well as personalised customer support through the 24/7 Call Centre.
- NbadDirect enables customers to initiate banking with NBAD via the internet. Requested products will be delivered by courier to the customer or directly to the beneficiary. An ultimate in customer convenience, this service has been a great success since its inception.
- NBAD has one of the largest and most diverse retail product ranges (with as many as 22 products) to suit its large and growing customer base. The retail customer base is segmented into Retail, Elite and Private banking customers, to meet the needs of the mass market as well as the niche markets such as ladies, students and professionals.
The International Banking Division
NBAD's International Banking Division manages its Overseas Branch Network, Abu Dhabi International Group and Financial Institutions Group, and administers 30 overseas units stretching from Oman and Bahrain in the G.C.C., Cairo and Khartoum in Africa, London, Paris and Geneva in Europe tWashington D.C. in the US.
- NBAD's Correspondent Banking service manages Nostro account relationships with over 600 banks world wide, and Vostro accounts of over 100 major banks, which makes NBAD the bank of choice for importers, exporters and financial institutions.
- NBAD´s corporate and private banking branches in London, Paris, Geneva and Washington serve the needs of international businesses through trade finance, syndicated lending, foreign exchange, real estate finance and private banking.
Investment banking
On the investment and commercial side, NBAD is the leading provider of corporate banking services being the bank of choice for the Government of Abu Dhabi, key public sector institutions and major corporate groups. Corporate services include cash flow management, global treasury, foreign exchange and capital market products, asset management, besides comprehensive trade financing solutions aimed at satisfying client needs and reducing risks associated with foreign markets. In addition, NBAD has dedicated Japanese and Italian Desks which handle corporate cross border transactions with these countries.
Bankers with social concerns
Committed to serve society, NBAD's Corporate Social Responsibility Mission provides assistance to social, environmental and charitable causes in UAE and other countries. NBAD contributed AED 10 million to the Institute of Applied Technology in Abu Dhabi, to foster scientific learning and education amongst the youth of the country. NBAD also donated AED 5 million towards the Tsunami victims- the largest single donation by any organisation in the UAE. The bank also encourages customers to contribute to the Red Crescent Society through the bank's ATMs.
Concerned about environmental conservation, NBAD has dramatically reduced consumption of paper by converting all paper forms to electronic forms unless required. It has successfully recycled over 40,000 kg of waste paper over the last two years. NBAD is a supporteof Emirates Environmental Group (EEG) and also has a MOU in place with the Environmental Research and Wildlife Development Agency (ERWDA).
NBAD's wholly owned subsidiaries
Abu Dhabi Financial Services LLC, currently the largest share brokerage in the UAE, provides brokerage services in local and foreign equities, undertakes commodities trading and manages Initial Public Offerings; Abu Dhabi National Leasing handles lease finance operations. Other whollyowned subsidiaries of NBAD are: NBAD Trust Company (Jersey) Ltd, Abu Dhabi International Bank Inc, Washington DC, Abu Dhabi National Islamic Finance Pvt. JSC.(under formation), and NBAD Private Bank (Suisse) SA, an independent wholly owned subsidiary of the NBAD group, operating under Swiss Banking Law.