Alex Perry knows how to make a woman look and feel glamorous, and he has been doing exactly that for nearly fifteen years.

After establishing himself as Australia’s premier Couturier, Alex Perry launched his first Ready to Wear collection in 1998, featuring familiar Alex Perry Couture signatures; boned corsetry; hand ruching and feminie silhouettes. The Alex Perry experience is available nationally and David Jones Department Store and at selected boutiques internationally.

In May 2002, Alex Perry launched his Sydney Salon at The Strand. Alex Perry’s accessories collection, launched in 2006 and is available at this opulent boutique. The collection features glamorous stilettos, jewelled clutch handbags and bijoux earrings for both evening and bridal.

Alex has a very impressive clientele including high profile celebrities, social identities and personalities. Favourite Perry Girls include: Nelly Furtado, Jennifer Lopez, Rihanna, Elle Macpherson, Linda Evangelista, Eva Longoria, Claudia Schiffer, Sarah O’Hare, Megan Gale, Jackie O, Catroina Rowntree, Sonya Kruger, Tara Moss, Bec Hewitt, Erika Heynatz and Kate Ritchie.

Alex Perry was a pioneer designer at the inaugural Mercedes Australian Fashion Weekheld in May 1995, and is the only designer to show each year since. Over the past eleven years the Alex Perry fashion shows evolved into what has been described as “the most glamorous show of the week”. Perry’s runway shows have featured supermodels such as Linda Evangelista, Megan Gale, Kate Fisher, Alyssa Sutherland, Nicole Trunfio and Lily Cole.

After fourteen years of successfully making women look glamorous in Australia … the Alex Perry brand has become synonymous with luxury, prestige, glamour and quality.