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Saturday 11 February 2012

Brand Recognition

 

Foster’s Group is a beer group with interests in brewing, wine-making and soft drinks. Foster’s Group is the brewer of Foster’s Lager.

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Foster's Group Australia

Brews, Imports & Distribution

Foster’s Group Limited is a publicly-listed company on the Australian Stock Exchange and is based in Melbourne, Victoria. Its wine division Beringer Blass is the 7th largest producer of wine in the United States.

 

It was founded in Melbourne in 1886 by two American brothers, William and Ralph Foster of New York, who happened to own a refrigeration plant, which was necessary to brew beer in Australia’s hot climate. They sold the brewery the following year and returned to the United States.

 

In 1983, Carlton and United Breweries purchased Elders IXL, a giant Australian diversified conglomerate, and was renamed the Elders Brewing Group. Then in 1990, the Elders Brewing Group changed its name to the Foster’s Group, to reflect the name of their most internationally recognised product.

 

In 2005, Foster’s Group acquired the Australian wine-making group Southcorp. This acquisition added famous brands such as Penfolds, Lindemans and Rosemount to the Foster’s stable. In 1990, Asahi Breweries acquired a 19.9% stake in Australian brewery giant Elders IXL which later became Foster’ s Group.

 

Foster’s Group imports, licenses, and distributes a large number of brands. In Australia, Foster’s distributes the Asahi Super Dry, Cinzano, Corona, Kronenbourg 1664, Perrier, Skyy vodka, Stella Artois, and 42 Below import brands among many others. While in the United States and Canadian markets, Molson brews and sells Foster’s Lager under license.