Miracle, Bahrain

Established in 1993, Miracle offers a broad range of professional communications services from brand development to publishing through to digital and print media production. Over the past fifteen years the organization has grown into a major entity across all media touch points within Bahrain and the GCC. “Miracle has developed a reputation as a strategic and innovative solutions provider for modern, complex and evolving businesses, which helps them to meet and exceed their communications requirements,” commented founder and CEO Khalid Juman. Its client base reads like a Who’s Who list of Bahrain, having worked with brands such as NBB, menatelecom, Inovest, Durrat Al Bahrain and the Economic Development Board. International brands have also received the Miracle treatment, including Toyota, Virgin, BlackBerry and H & M.

Combine this with a long history and finely tuned expertise in brand identity design, advertising and client side marketing and the result is a fully rounded body of professionals and services.

Another secret of Miracle’s success lies in its deep rooted black and white philosophy. The essence of this philosophy is that open, honest and direct relationships lead to well informed, accurate results. This understanding enables Miracle to design outstanding creative solutions and inspiring communications that are positive, defined, sensitive and targeted. It’s a philosophy that not only applies to client relationships, it is also adopted successfully across Miracle internally where clearly defined roles and established working practices pave the way for fully coordinated production strategies.

This carefully planned, creative and professional approach has resulted in a large number of successful campaigns and very satisfied customers across the board. Miracle is made up of three main divisions; BRANDING, PUBLISHING and PRINTS, which work together to provide a fully integrated offering.

The brand communications division, Miracle BRANDING, produces some of the most inspirational creative work in the Middle East. The dedicated BRANDING team work with existing and new brands to deliver and strengthen their messaging across all touch points. From through-the-line advertising campaigns to digital media, collateral, annual reports, promotions and exhibitions, Miracle BRANDING will make sure the brand works anywhere it is expressed.

As a leading book publisher in Bahrain, Miracle PUBLISHING specializes in high quality publications. Each publication, whether coffee table book, magazine or exhibition, is approached with diligent attention to management and detail. Capturing Bahrain’s colour, diversity and enviable social fabric has been PUBLISHING’s raison d'être for many years now. Its most recent offering is the extremely successful DURRAH magazine, a quarterly, high quality lifestyle magazine for Bahrain and the Middle East.

Another prominent force in the communications market is Miracle PRINTS, Miracle’s large format digital printing facility. Guaranteeing high quality imagery for advertising, presentation, building wraps, signage and fleet graphics, they deal with all printing requirements from photographic quality mounted prints to printing on glass and metal. Fast, flexible and economic, Miracle PRINTS brings the brand to the target audience with dramatic results.

Bahrain has always been at the forefront of the media and publishing industry in the GCC, and is a competitive and fast moving market place. Miracle has always been a pioneer in this vein, being the first to introduce the industry to high-spec technology, most notably with design interface tools, with large format printing, and also with Miracle’s Digi-Smart Digital Asset Management system. But simply introducing the technology is not enough in an emerging market, education on the benefits of such innovations and developments is key and this is where Miracle steps up to the mark. Through a carefully planned structured process and its open and honest approach with its clients, they have managed to maintain the position of being the pioneer in creativity and innovation in Bahrain.

But how does Miracle cope when a client doesn’t agree with Miracle’s creative, innovative vision for its brand or communications needs? “We believe that the service we provide should follow a detailed process of education,” commented CEO, Khalid Juman “In a sense we build a case for the direction or strategy we recommend and the brand or piece of communication should follow. At the end of the day, it’s a give and take process. We learn as much as we can about the client and align ourselves with their needs in order to provide them with the best solution possible. Often we must meet them half way, they do have the final say after all, but our track record for turning around and/or developing revolutionary new brands has been very impressive”.

One such example that stands out for Mr. Juman is the design and development of Bahrain’s ‘Spring of Culture’ event brand and collateral. The patron of the event, HE Shaikha Mai bint Mohammed Al Khalifa, asked Miracle to create a timeless brand with longevity that would last and withstand change as the brand and event evolved. All of the campaign collateral also had to be developed for the first annual event. The timing to come up with an innovative solution was extremely tight, but a motivated Miracle team worked against the clock to come up with a brand that the event still uses today 5 years on. A brand that has become the most successful and renowned events brand in the Kingdom of Bahrain. At the time of printing this article, Miracle has just delivered the eye catching and lively collateral and advertising for the Spring of Culture event 2010.

Miracle has continued to evolve over the years into one of the most well-established and recognized integrated communications agencies in Bahrain. However, the recent global crisis has not left the media industry unscathed and has made clients’ deadlines tighter and budgets smaller, making the understanding of clients needs even more crucial. Miracle has dealt with the downturn by restructuring and becoming more efficient and providing a more focused and personalized service, while reinvigorating its recruitment drive to bring the most talented individuals in the industry on board.

“We are confident about the future” commented Miracle Deputy CEO, Bernard Guly, “The secret is not to rest on our laurels but to always strive to do the best we can and continue to provide innovative solutions and superior customer service. It’s simple to grow in a sustainable way if you are confident in your skill set and in what you can achieve”. Future plans for Miracle are positive and promising, “we will continue to grow, innovate and expand in a disciplined way and move into areas that complement our core business of brand communications’’ says Mr. Guly. With this focused strategy and positive outlook, Miracle has continued to be a strong and leading contender in this competitive industry and clearly has a lot to look forward to in the future.

Our Clients Include:
National Bank of Bahrain; Menatelecom; Economic Development Board; Durrat Al Bahrain; Durrat Marina; Royal Arabian; Toyota; Lexus; BlackBerry; Kuwait Finance House; Royal Court of Bahrain; Ministry of Information and Culture; Bahrain National Museum.