Rituals they may be but for most people those visits to the salon are not chores to cross off a list, but a few stolen hours of unapologetic self indulgence. And a key ingredient that customers seek in a salon experience is trust; the kind that allows you to say confidently to the beautician, “you decide”. Bodycraft operates in precisely that comfort zone with its range of cosmetic and therapeutic services.
Manjul Gupta started Bodycraft in 1997 with a specialisation in women's skin and hair treatments at its first facility in Frazer Town. She had timed it right; when the beauty revolution hit Indian cities, it was right there at the helm. The salon was an instant success as customers had just begun craving for more specialised services and even men wanted a piece of the pampering.
Spearheaded by Manjul's husband, Dr Sushil Kumar Gupta, Bodycraft dedicated a section to men and also invested hugely in spa facilities and a clinic for cosmetology and dermatology. The salon soon became known for its advanced skin care treatments.
Bodycraft read the writing on the wall about beauty trends and in 2005 launched the city's first nail bar at Koramangala. A year later, armed with nearly ten years' experience in beauty and therapeutic treatments, Bodycraft opened a unisex spa and salon in Indiranagar.
Today, along with a well-rounded repertoire of services, Bodycraft has also acquired a healthy location advantage in the city. With a presence in top residential neighbourhoods, the brand has nurtured a significant portion of Bangalore's beauty care market. The four storey Bodycraft Spa & Salon in Indiranagar services much of the brand's newer clientele. Again, this is in keeping with global trends in beauty that concentrate on overall wellness, alongside more localised treatments. The spa offers Far Eastern massages and traditional Ayurvedic expertise, along with the latest innovations in cosmetic therapy.
Alongside the expert massages, Bodycraft's spa services include body scrubs and wraps, and exclusive chambers for naturotherapy. At the spa in Indiranagar, guests can carry their stone therapy onto the fusion-Moroccan terrace, where a juice bar and jacuzzi provide a happy finish.