The company’s pristine chrome-and-glass office building in a relatively quiet corner of Lavelle Road is a good gauge of its sensibilities in the real estate world. Says M. R. Jaishankar, Chairman and Managing Director of Brigade Group, “Our USP is that we partner with the best in the industry in design development and architecture. We work with various national and international consultants. It is part of our strategy to get some fresh ideas and thought in terms of concept, elevations, and colours.” Brigade’s portfolio of completed projects comprises 41 residential, 21 commercial and five hospitality properties. Bridging artistry and comfort, each type of property is carefully planned and developed to fit its purpose.
The company pioneered the integrated enclave concept in Bangalore about ten years ago. Designed as self-contained neighbourhoods, integrated enclaves like Brigade Gardenia and Brigade Millennium offer top-of-the-line facilities like luxury clubs and schools within the gated community. Additional facilities such as convention centres make them attractive bets in the property market - The Woodrose Club and MLR Convention Centre in Brigade Millennium often play host to various prestigious events.
The upcoming 40 acre integrated enclave, Brigade Gateway in Malleswaram-Rajajinagar is poised to become a landmark in Bangalore. It harbours North Star, Bangalore’s tallest office building, and Orion Mall, one of the largest malls in the city with an 11 screen PVR multiplex, artificial lake and shopping havens. The enclave will also host The Sheraton Bangalore Hotel, high-end luxury apartments, Brigade School and the Columbia Asia Hospital. Another addition to the company’s list of integrated enclaves is Brigade Metropolis, a 40 acre property in Whitefield. This will feature high-end luxury apartments, office towers Summit I & II, the Regent Club and a neighbourhood shopping complex called The Arcade. The stand-alone projects like Brigade Regency, Brigade Hallmark, Brigade Coronet and Komarla Brigade Residency that have features like rainwater harvesting, solid waste management and waste water recycling are some of the Group’s well known residential structures. Reaching out to other cities, Brigade Enterprises has already established a presence in Mysore with several luxury projects like Brigade Splendour, Brigade Elite I & II, and Brigade Habitat.
In the hospitality domain, the Group’s ‘Homestead’ brand runs various serviced residences in the city which are an industry benchmark. It has entered into business associations with leading international players like Starwood for the management of The Sheraton Hotel in Brigade Gateway and The Sheraton Mysore. It has tied up with Banyan Tree Hotels and Resorts to manage two resorts in Chikmagalur and has also entered into a management agreement with InterContinental Hotels for a proposed hotel to be developed near the new international airport.
Brigade is set to increase its market share with four more integrated lifestyle enclaves, 16 residential properties, nine commercial and five hospitality properties, aggregating to approximately 30.32 million sq ft of developable area. Having made an Initial Public Offering in December 2007, the company is well on its way to further growth.