“MeeVIDA Joaillerie’s diamond jewellery is designed to accompany its wearer throughout her life.” This idea of enduring for eternity is reflected in the quality of MeeVIDA Joaillerie’s creations. “Dianish NV puts the emphasis as much on the quality of its polished diamonds as in the creation and finishing of its jewellery,” says Piyush Gandhi.

One of only 72 Diamond Trading Company SightholderTM worldwide, Navin Gems has been involved in diamond trading for three generations and supplies its largely European customer-base of retailers and smaller jewellers from its headquarters in Bombay, India. Precise finishing, excellent quality as well as the innovative design concept of “timeless avant-garde” allowed Dianish Jewels to rapidly establish its name in prestigious jewellery circles.

In 2005 and 2006, the collections did particularly well at Baselworld, the leading annual trade show for the watch and jewellery industry held in Basel, Switzerland. Industry experts then prompted the company to redefine the brand’s strategy in terms of product development, distribution and communication.

The result, MeeVIDA Joaillerie, captures the passion and the essence of eternity of high quality diamond jewellery. MeeVIDA Joaillerie’s creations are designed and styled in Paris by top French jewellery designers and then meticulously produced in India using the latest precision technology and hand-craftsmanship. From Antwerp they are exported to luxury jewellery boutiques worldwide. With prices ranging from €500 upwards, the main markets today are France, the UK, Italy, the Benelux countries and Turkey.

MeeVIDA Joaillerie’s latest collections include Amandine, designed by French designer Antonio Gomez, Galaxy, Sortilège, Daisy, Devotion, Empreinte, Mosaique, The Limited Editions of Meevida and Meevida Engagement. Here the designers have modernised MeeVIDA Joaillerie’s classic collection of engagement rings, wedding rings, earrings and pendants in line with the design concept of “timeless avant-garde”.

The 2008 collection of engagement and wedding rings, which still make up the core of MeeVIDA Joaillerie’s worldwide sales, draws inspiration from the world of love poetry and combines classical elegance with creative innovation.

The Galaxy collection, which uses micropave diamonds set with the aid of a microscope, provides an incredibly luxurious, smooth texture which glitters with a wealth of eye-catching tiny diamonds as the smooth lines of the jewellery designs are accentuated. Returning to the eternal theme of love, the Devotion collection comprises heartshaped jewellery and includes some striking pieces, notably the chain of hearts. MeeVIDA Joaillerie’s Limited Editions collection consists of unique jewellery masterpieces. All of the jewellery pieces in the collections are made from 18 carat white or yellow gold set with brilliant cut diamonds.

In accordance with the Kimberley Process, all diamonds are certified as being from legitimate sources in no way connected to the funding of conflicts.

As a result of the overwhelming success of the brand, MeeVIDA Joaillerie opened its first brand store in Budapest, Hungary in December 2006. The launch of MeeVIDA Joaillerie’s Budapest store brought together more than 300 Hungarian VIPs including Miss Hungary 2006, Szabo Kitti, and the famous Hungarian singer Adrienn Zsedenyi, who is the face of MeeVIDA Joaillerie in Hungary.

MeeVIDA Joaillerie has a similar brand store in India and the company has plans to open stores in Antwerp, Prague and Warsaw. A significant aspect of the MeeVIDA Joaillerie brand is its link with beauty.

MeeVIDA Joaillerie is proud to be associated with beauty pageants such as Miss Belgian Beauty and Miss Benelux and these pageants have been an important and eye-catching way of marketing the brand. As Marilyn Monroe famously said, “Diamonds are a girl’s best friend”. Admiring the glittering diamond jewellery that accentuates the beauty of Miss Belgium 2008 Nele Somers for example, it is easy to see why women have chosen diamonds as a celebration of their glamour and as a form of self-expression throughout the ages.

Looking to the future, MeeVIDA Joaillerie’s goal is to be recognised as one of the leading Belgian and European jewellery brand. Combining a wealth of expertise in professional production with a sophisticated marketing approach, which includes providing retailers with complete packages of branded accessories as well as marketing support, MeeVIDA Joaillerie is perfectly positioned to build its brand locally and internationally.