Being a responsible member of the Belgian community is a priority for Randstad, which was the first business in Belgium to gain SA 8000 accreditation. This international ethics standard covers topics such as child labour, forced labour, health, safety, trade union rights, discrimination, working hours, pay and communication.
“A company whose essential activity is to create connections between people and employment cannot do otherwise than be involved in society,” explains Herman Nijns, Managing Director, Randstad Group Belgium. Randstad also holds ISO 9001:2000 certification. This focus on “fair play” and ethics, along with Belgian pride, has led Randstad to sponsor another top performer: Justine Henin, the Belgian World Champion tennis player. The company sees Justine as an excellent representative of its own values: she strives for perfection, she is innovative, she is a source of inspiration and she works hard to win. She is also involved in the fight against doping in sports, and was awarded the UNESCO ‘Champion of Sport’ prize in June 2006. With her international image highlighting strength of character, commitment to excellence, fair play and integrity, she is an ideal platform for Randstad’s international branding.
Randstad’s growth continues apace, thanks to its buy-out of Dutch staffing company Vedior. While this merger will result in the company becoming the 2nd largest staffing company in the world, for Randstad its true importance lies in the expanded market presence it brings. The merger will significantly increase Randstad’s position in specialist areas for skilled workers like nurses and accountants, the fastest-growing segment of the staffing market. It will also strengthen Randstad’s overall situation, as demand for workers slows in some European countries.