Our role is to provide strategic direction and marketing support to the Province’s tourism industry through partnerships with both the public and private sectors; successfully promoting the destination to as many leisure, business and events tourists as possible. We actively market Cape Town and the Western Cape as a brand and promote transformation as well as sustainable and responsible tourism.
Cape Town and the Western Cape is where infrastructure excellence meets travel fantasy. Imagine relaxing in a lavish spa on the top floor of a foreshore hotel, staring out over Table Bay and Robben Island; or taking a motorbike ride at the end of your day to the famous Camps Bay beach strip to sip cocktails; or hiking up Lion’s Head one late afternoon to watch the sunset and celebrate a successful business deal with your new partners.
The destination boasts a Mediterranean climate, an existing and rapidly developing world-class infrastructure, four world renowned universities as well as excellent conference, exhibition and event facilities. Cape Town and the Western Cape is continually positioning itself as a top-notch events destination and currently hosts 350 events annually. These include the Cape Town International Jazz Festival, Vodacom Funny Festival, Cape Argus Pick n Pay Cycle Tour, Hermanus Whale Festival, Old Mutual Two Oceans Marathon, ABSA Cape Epic Mountain Bike Race, Pick n Pay Knysna Oyster Festival and the Riebeek Valley Olive Festival. These events and the successful hosting of the biggest sporting event in the world, the 2010 FIFA World Cup™, show that Cape Town and the Western Cape has the resources and skills to host any event.
The Western Cape consists of six regions, each with their own unique allure:
- Cape Town is a sophisticated African metropolis rich in history, culture and heritage.
- Cape Winelands is home to first-class wines and delicious food.
- Cape Garden Route & Klein Karoo is a region of contrasting landscapes – from pristine beaches to rugged mountains.
- Cape Overberg is a vast region situated at the southernmost tip of Africa and is one of the whale-watching capitals of the world.
- Cape West Coast stretches over 400km and is famed for its sumptuous seafood and spectacular wild flowers.
- Cape Karoo is a wonder of the scientific and natural world.
Whichever region you choose to spend your time in, you will not to be disappointed. We are ready to welcome you to our shores and trust your visit will be a revitalising and enriching experience that will keep you returning to the shores of beautiful Cape Town and Western Cape.
