Who Are We?
It is owned by Your Friend (PTY) Ltd and has been in operation since 1999. It broadcasts 24 hours a day, seven days a week. English is the station’s principal medium of broadcast, however, Setswana is also incorporated in the content to ensure extended reach. Gabz FM is an adult contemporary radio station format with 80% music and 20% talk. The programming is driven by compelling, thought provoking talk shows and music that live up to the station’s slogan which is ‘Today’s Hits, Yesterday’s Classics

Listenership Profile Gabz FM’s core target audience is males and females aged 25 years and older. The targeted audience ranges within the Living Standard Measures (LSM) 5+. The Gabz FM listener may be described as comprising the following characteristics: aspirational, go-getter, working professional, decision maker ranging from middle management through to CEOs. Gabz FM listeners form part of the sector that drives Botswana’s economy. 

Coverage
Gabz-FM broadcasts from the capital city Gaborone. It has extended its coverage and its reach is now nationwide. The broadcast catchment area represents the most densely populated, the most developed and the most economically active areas of Botswana. The areas in which Gabz FM has presence are outlined below alongside estimated listenership for each area:

Gabz FM Nationwide Frequencies

Listed below are the different FM frequencies for reaching Gabz FM in Botswana:

These frequencies cover the towns and areas within at least a 70 kilometer radius.

Key Clients
Outlined below are some key accounts. Please note that the list is not exhaustive.

• EDCON Retail Group
• Barclays
• Game Discount Stores
• Mascom
• Kgalagadi Breweries Limited
• Orange
• University of Botswana
• South African Tourism – North West
• Motor Vehicle Authority (MVA)
• Damelin
• Blue Financial
• PEEPA
• Botswana Government
• Standard Chartered Bank
• Stanbic Bank
• Botswana Telecommunications
• First National Bank Botswana
• Botswana Building Society
• Population Services International
• Powergate
• Coca Cola
• Capital Bank
• Pula Medical Aid
• Debonairs
• Water Utilities Corporation
• Phakalane Golf Estates
• Independent Electoral Commission

Gabz Fm is also reachable worldwide via internet at www.gabzfm.com.

Products and Services on offer

Gabz-FM presents an opportunity for clients to market their products and services to their target market in a direct, interactive and effective way. Packages on offer include the following:
• Spot advertising
• Promotional mentions during programmes
• Promotions
• Sponsorship of programmes and tailor made features
• Value added spots which are tiered according to volume of expenditure by client.
• Live reads
• Informercials
• Discussion shows
• Outside Broadcasts
• SMS Advertising and or Database Collection of Cellphones
• Website Advertising on ww.gabzfm.com

GABZ- FM Team
Gabz-FM has a professional team in place that is ready to attend to all clients’ requirements and to ensure that all action points are executed effectively so that clients’ get value for money.