Reminiscing on the words of a world renowned property investment mogul “without passion you don’t have energy, without energy you have nothing – Donald Trump”, Mpho drew a conclusion. If he, Donald Trump, could make it with rentals from land and buildings, I Can become a landlord of my own right. After all Botswana hosts a vast virgin land, wait a minute, was he thinking a hotel in a desert? Hint hint, the UAE did it, better yet the man was responding to a native voice whispering to a predominantly foreign invested industry.
With an unwavering passion for the advertising industry, bursts of entrepreneurial spirit was channeled to give an all rounded brand communication solution to its clientele. The dawn of 2009 gave birth to Native Outdoor, an affiliate of a giant in its indigenous right, Native Impressions, after realizing an opportunity to built over 80 billboard sites in all 57 constituencies. True to the wisdom of Trump’s gist, Mpho was poised to be a landlord in his own native right, “great things are not done by impulse, but a series of small things brought together – Vincent Van Gogh”, he harkened to the wise words.
Using his keen eye for detail, identifying advertising space was second nature so, day and night, week in week out, site were being built. The remnant of the good old days at that small accounting desk brought meaning to the then lingual he sought clarity, trivisions, rooftops, metropanels, wall wraps, three faces, overheads/bridges, bus shelters, hour glasses are now the pride of Native Outdoor vocabulary.
Under its belt are about 200 built structures and over 100 un-built sites consisting of:
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3m x 12m landscape billboards
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6m x 6m square billboards
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9m x 6m portrait billboards
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4.5m 18m three faced billboards
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8m x 8m wall sites
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3m x 12m gantries
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10m x 40m giant wall boards
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6m x 12m double landscape billboards
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9m x 12m giant billboards
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4.5m x 35m wall wrap
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3m x 6m trailer billboards
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etc.
