From publishing to production, our company has a wealth of experience and talent garnered from years of experience and borne from an ideal encompassed by our flagship brand, The Botswana Gazette. With twenty five years behind us we have grown to become a media house with a global record of quality, ethics and excellence.

Over and above the services we offer; there are basic values that underpin our progressive approach to Botswana’s media industry that is still in its infancy.

Integrity: We operate with the highest standard of honesty, trustworthiness, objectivity and ethics.

Professionalism: We demonstrate commitment to quality work and the achievement of exceptional performance standards.

Independence: We promote and exercise freedom of expression and contribute to the economic, political and social development in Botswana.

Efficiency: We constantly strive to deliver fast, efficient and effective service.

Teamwork: We reflect a culture of team spirit, mutual respect and support.

Creativity and Innovation: We constantly strive to develop and maintain original, inventive and cutting edge solutions.

News Company Botswana (Pty) Ltd was established in 1984 with its flagship publication, The Botswana Gazette, an independent weekly newspaper that is published every Wednesday and covers general news.

Since then the company has forayed into other avenues within the media industry; in 2003 Botswana was introduced to Lapologa, a monthly lifestyle magazine leaning to the youth between the ages of 18 to 39.

News Company Botswana recently added a new and exciting division to its portfolio of services, under the banner Special Projects. This unit offers a diverse range of media production services that include television production, photographic services and graphic design facilities.

We are therefore well placed to offer top flight and diverse media services to fit any media solution that you may require.

News Company Botswana (Pty) Ltd is committed to providing value for money to clients in terms of cost and quality.

Over the years The Botswana Gazette has established itself as a leading midweek newspaper that enjoys wide coverage nationally due to its extensive distribution network in the major centres of Botswana.

Editorial Policy

The newspaper’s goal is to inform, educate and entertain the public while providing them with a forum to debate issues that concern their lives.

The Botswana Gazette’s editorial policy embraces support for a democratic, multi-party system of government, open, and accountable government, human rights for all and a free market economy, tempered with social responsibility.

The Botswana Gazette is not politically aligned, nor is it under the influence of any power or interest group. Its coverage of issues is broad, factual and objective and spans areas such as politics, business, economics, finance, education, culture, entertainment and social issues.

We publish supplements and special publications at clients’ requests to give in-depth coverage of the issues that they wish to educate or inform the public on.

Readership

The Botswana Gazette is a member of the Audit Bureau of Circulations of South Africa, its circulation averaging 28,000 a week. Actual readership, however, is closer to 250000, taking into account that one copy of the newspaper circulates many times, especially within households and business offices.

Our marketing department periodically conducts surveys to determine the impact of our news service and information on our readers, and on their expectations. We can safely claim to be the leading midweek paper.

The newspaper is read by people from all walks of life, young and old; ordinary people who seek to be fully informed about Botswana, national and community leaders, business people, public servants, academics, the diplomatic community, decision makers and opinion makers.

Distribution

The Botswana Gazette, with over 400 outlets in all the major centres of Botswana, is available nationally. Own vehicles, operated by a centrally located team that has vast experience, do most of the distribution while couriers with a credible record deliver to the few areas that our vehicles do not reach.

The Botswana Gazette also has a broad-based subscription service that includes all the foreign missions of Botswana abroad.

Lapologa is an exciting glossy magazine that was established five years ago to provide an alternative print medium to the current daily and weekly newspapers that are published in Botswana.

It is popular with people from all walks of life and of all ages, but especially with young, upwardly mobile Batswana.

Editorial Policy

Lapologa represents the voice of Botswana youth. It is one great conversation discussing a wide range of topics in a true reflection of the spirit of Botswana’s next generation. Lapologa publishes features on a variety of topics in one serving - from leisure and lifestyle to hot social topics that concern our target readership. Lifestyle articles include Beauty, Film Reviews, Home and Decor, Motoring, Music and Travel, amongst others. We also showcase Botswana’s rising personalities through our monthly profiles.

On the serious side, Lapologa has dealt with issues such as HIV/ AIDS; violence against women, hard drugs, participation in politics, etc.

Lapologa is an interactive media that challenges, shares, imparts, inspires and most importantly, sets the pace in our youth’s journey of self discovery.

Distribution

Lapologa is distributed nationwide through our established efficient networks. With its growing popularity plans are in the works to begin distribution outside Botswana’s borders.

Advertising Services

Though it’s Advertising Units News Company Botswana offers a facility to clients to advertise their products in The Botswana Gazette and Lapologa at competitive rates.

News Company Botswana’s Advertising Units are staffed by committed, hard working personnel that maintain close contact with clients and ensure that all their media requirements are attended to.

The Gazette has its own team, while Lapologa has it own dedicated staff.

Our major advertisers include Mascom, Orange, Barclays Bank, and the University of Botswana, among others.

The Advertising Units work closely with all advertising agencies - Media Communications, Optimum MaCann, Horizon Ogilvy-Mather, Marketing Communications, and others.

SPECIAL PROJECTS Is a video production, and photographic services department that provides creative production of television commercials, magazine programmes, educational productions, corporate productions, print publications and photographic services for the local media market.

The Special Projects unit has become the preferred supplier for a wide range of corporate, governmental and parastatal clients. In our continued growth we are constantly adding newer and more diverse components to satisfy the changing media needs of our market

MARKETING DEPARTMENT

Our newly established marketing unit helps our sales teams to add value to the services that we offer. The in-house department, led by a young and dynamic team constantly researches our readers and clients needs, and educates themselves on the diverse products that they offer to the public, so as to inform our advertising, design and production teams on the best way to serve them.

They also maintain a channel for interaction with our readers and clients so as to obtain feedback on the services that we offer, and also inform the company on innovations and the latest developments, to enable us to respond in an expeditious and efficient manner.

SOCIAL RESPONSIBILITY

News Company Botswana makes donations in cash and kind to many charities, mostly in publicising the activities and events of charitable organisations free of charge. Organisations such as the Kabelano Charity Cup and The Botswana Retired Nurses Association have benefited from this service.

BOTSWANA GAZETTE ONLINE

Botswana Gazette Online, currently freely available to our readers, adds value to our products, especially The Botswana Gazette, which it largely reproduces.

Gazette Online has the potential to also add value to our clients’ advertisements, who could take advantage of the website’s international readership to showcase their products at prices that are very competitive.