This was recently proven by two independent surveys conducted by the National Broadcasting Board and a local public relations company, Hotwire PRC, which revealed that Yarona FM is the most listened to radio station in the economic hub of the country, the capital city Gaborone.

Broadcasting in Gaborone and surrounding areas at first, The Station went national in May 2008. Yarona FM programming is tailor made to suit the previously ignored urban and peri-urban youth audience. The core broadcast audience is 16 - 24 years with a spillover of up to 35 years.

Our Brand

Since inception, Yarona FM has identified itself with the “freshest” and newest songs, targeted towards Botswana’s urban youth audience. The station’s brand position has evolved from “Re Tshwere Vibe”: Setswana for “We’ve Got The Vibe” to “Blazing GC’s Most Rocking Tunes” and now “Live The Music”.

Our Mission

To provide the best entertainment and information whilst maximizing shareholder value.

Our Vision

To be the station of choice for the urban youth.

To be the station of choice for advertisers targeting the urban youth.

Becoming a multi-faceted media house with interests in print, audiovisual (TV) and digital based entertainment.

Our Format

High Energy, Urban, Dance, Positive, Black.

Frequencies (South to North)
Lobatse: 102.1FM
Gaborone: 106.6FM
Mahalapye: 99.9FM
Serowe: 102.9FM
Palapye: 105.1FM
Selibe Phikwe: 97.5FM
Francistown: 100.1FM
Maun: 97.5FM

Our recently launched website, www.yaronafm.co.bw, is another portal through which everyone the world over can access our programmes through streaming live audio and interactive blogs with the presenters.

Yarona FM is led by three dynamic young men.

Dumi Lopang, the Station Manager, has been with the radio station since inception. Having moved up the ranks from Sales and Marketing, On Air and finally Station Manager, Dumi has eleven years of radio experience and an all round understanding of the business of radio.

Owen Rampha, Yarona FM Programmes Manager has over a decade of experience as a broadcaster and a sharp ear for On Air talent, he oversees the programming and technical aspect of the radio station.

Tiego Obuseng, Yarona FM Sales Manager has been in the radio sales business for a decade as well. Yarona FM’s management experience and knowledge of the broadcast landscape as a whole has helped Yarona FM remain number one in the Botswana market.

On-air personalities

Yarona FM is staffed by a talented team of driven, passionate, highly skilled, award winning presenters that are at the forefront of The Station’s delivery on its mandate to the public.

The Fat Boy Challenge: An annual weight loss initiative for charity, featuring on air personalities, management and the Yarona FM audience

The Hotness In The Cold: A winter campaign for charity where donations of warm clothing are given to the public by the public. This campaign is the brain child of Tshepang “T-Izzy” Motsisi.

The Yarona FM Cash Money Hookup: An annual on air contest for The Station’s birthday celebrations. Over One Hundred Thousand Pula is given away on air. The largest on air contest of its kind on Botswana Radio.

Yarona FM “In Your Area”: A monthly remote broadcast at a lucky listener’s home. This promotion is completely free and is text based, with the winner spending a Saturday afternoon with Yarona FM personalities, local artists, friends and family at home. This includes a live broadcast of the event on air from the winner’s home.

The Yarona FM Smart Student Campaign: A national school tour with Yarona FM on air personalities giving pep talks to students about matters closest to their hearts.