The eLan Group is a dynamic company committed to developing strategically located and economically viable developments that will generate substantial returns for their investors and shareholders. This is achieved through clear vision, innovation, creative thinking, progressive business practice and a highly committed team. Led by this vision, eLan employees break new ground in their progressive thinking and successful business practices, and it is with this dedication that exceptional results are achieved. However, within this performance based environment, the eLan Group is relaxed and friendly with a young and dynamic set of individuals who make the Group the success that it is!

Undeniably the leading developer of lifestyle Eco-Estates in South Africa, the eLan Group boasts over R14 billion (€1.4 billion) worth of developments and has no less than seven pristine new developments in the pipeline representing over 8000 units. Having managed to acquire some of Southern Africa’s most sought after landscapes the eLan Group is creating an affordable paradise for all discerning investors.

Flagship developments and properties within the eLan stable include; Simbithi Eco-Estate, Blythedale Coastal Resort, The Riverside Hotel, The Spirit of eLan Catamaran, The Worx Zone, The Centenary, Somkhanda, Greenaway Woods and Alpine Heath.

eLan has thus identified Botswana as a key area in which to make a sustainable impact through strong lifestyle, leisure, family and eco-friendly elements. This would include property development as well as providing a professional consultancy service on aspects such as project management, conservation management, tourism and sales & marketing.

Environmental Responsibility

eLan’s developments consist of eco-estates, resorts and game reserves, and within all these developments sound conservation practices and environmental sustainability are the focus. Wildlife Management is of paramount importance and eLan’s appointed Land and Conservation Manager ensures sound environmental alternatives are considered and implemented wherever and whenever possible. The Environmental Plan not only focuses on the rehabilitation and management of natural areas ensuring biodiversity values are increased, but also ensures top structures are environmentally friendly. Residents are encouraged to practice sound conservation principles in everyday life within the estate which include waste, water, power and plant management.

Community Sustainability

Critical Mass Developments have the ability to change the economic landscape of an area. The eLan Group’s vision extends beyond the borders of the Estate to include neighbouring communities. It is the intention of the Group to harness the economic potential that a development brings. With a larger footprint, outside of the development itself, the eLan Foundation aims to boost the multiplier effect, minimising leakages and improve linkages for an area. The eLan Foundation is a Section 21 Non Profit Organisation.

Operating in the private sector, the eLan Group will encourage cooperation and private public partnerships, using the eLan Foundation as a vehicle to kick-start such initiatives. As more companies are looking to the triple bottom line (profit, environmental responsibility and social awareness), business is now operating with a conscience. With companies coordinating their social efforts, together we can achieve more.

Nine distinct areas of influence have been identified. These form the pillars to the eLan Foundation and have been categorised in order to focus on achieving more than one objective, when a particular community project is implemented. They are:

Research   Integrated Human Settlement   Wellbeing   Farming   Environment   Education   Skills Development   Economic Empowerment   Sports

Our Development Offering Project Management - An in-house Project Management division representative of professionals within the industry who can accurately assess the best needs for an area, conduct research into that area and follow necessary due diligence processes.

Conservation Management - A wildlife management consultancy service aimed at providing owners of private land with wildlife and ecological management advice. Suitable for land to be managed as a reserve, large natural areas, conservancies, or ordinary farms with natural areas, together with the development of eco-tourism opportunities.

Tourism - With a long track record and ownership in a number of hospitality ventures, the identification of potential tourism initiatives, the development thereof and the roll out including correct management, hotel operations and expected projections is a service the Group offers.

Sales and Marketing - A fully integrated and internally managed sales and marketing team sees development product sold worldwide. With all marketing elements managed in-house from strategy conceptualisation through to marketing plans, marketing budgets and final implementation, the team takes the project from the initial idea, to a finished product, ready to be launched to the Investor Club, and thereafter to the public.

A world-wide sales team linked to a centralised platform which manages leads, sales and tracks referrals while delivering the best product on offer using the eLan Investor Club as an integral part of this sales strategy. The Club, with over 300 000 members, offers prelaunch invitation and preferential pricing, with stock offered direct from the developer

The eLan Property Group is launching an office and consultancy service in Botswana in 2010.