At a time of economic uncertainty, international technology vendors are under pressure to impact, with greater precision than ever, a customer base that is increasingly hard-to-target. For a single source of expertise on how to maximise return on their media investments, these companies need look no further than DWA.

Over 150 vendors and solution providers agree, trusting DWA to deliver unbiased, cross-media, results-oriented campaigns. They include Apple, Dell, Logitech, AMD, NEC, Foundry Networks, Verizon Business, Adaptec, ESET and Juniper Networks. DWA retains its focus and commitment to technology, and as media usage and consumption has evolved, so too has DWA.

 

With an increasing emphasis on all things digital, DWA has pioneered the use of targeted programmes that deliver tangible ROI through clearly defined metrics. DWA’s traditional background in running brand awareness campaigns is now complemented by new services in the fast changing fields of demand generation, search marketing, and online trafficking and tracking.

 

DWA was recently honoured in the prestigious Computing Awards, scooping Technology Advertising Campaign of the Year 2008 for Konica Minolta. Where as many brand awareness campaigns fall down through lack of measurability, when planning a £1.4m multimedia campaign for Konica Minolta’s multifunction printer range, DWA ensured that it was accompanied by comprehensive pre-and-post awareness research. Awareness reached an all-time high of 92% of primary decision-makers, resulting in a massive surge in sales of among the UK business community.

According to Founder and Group Managing Director, David Wood, ‘the success of DWA has always been down to the passion that the entire team has for technology and for media. In an increasingly fragmented media landscape, DWA can accurately analyse and predict the media consumption habits of IT decision-makers globally, enabling our clients to target them in the most dynamic and impactful way’.

 

Chris Bagnall, Client Services Director, adds, ‘By truly understanding our clients’ businesses and the competitive marketplace in which they operate, we are able to firmly grasp the challenges and opportunities that they face. Only with that understanding can we then build integrated media and marketing solutions that deliver tangible and sustainable results. That all adds up to increased revenue for our clients at a time when marketing budgets are increasingly scrutinised’. With expansion plans that include India and China, DWA is perfectly positioned to support its growing client base, in markets where they themselves predict the biggest areas of growth.

 

Privately owned and profitable from its inception, DWA is a true UK success story.