Nobuyuki Matsuhisa – known to the world simply as ‘Nobu’ – is the acclaimed and highly influential chef proprietor of Nobu and Matsuhisa restaurants all over the globe. After graduating from high school, Nobu found a live-in job at a sushi restaurant in Tokyo called Matsuei. When he was 24 years old, Nobu accepted an offer from one of his customers that took him to Lima, Peru to open a restaurant.
The impact of his time in Peru cannot be overstated. Nobu began weaving Peruvian influences into his dishes – the beginnings of his signature style. After a brief stint in Buenos Aires, Argentina, Nobu returned to Japan. Upon returning to Japan, he had an opportunity to open a restaurant in Alaska, which he took. In 1987, Nobu opened his first restaurant Matsuhisa in Beverly Hills. Matsuhisa was an instant success and became a magnet for food lovers and celebrities alike.
It was here that his longtime friendship and business relationship with Robert De Niro began. It was at De Niro’s urging that they opened Nobu in New York City in 1994 with restaurateur Drew Nieporent. Nobu resides in Beverly Hills with his wife while his two grown daughters now live in Tokyo. He travels the globe, visiting all of his restaurants and scouting new locations to conquer.