Hailing from one of Kerala’s renowned Ayurvedic families, the Cholayil Group was established 40 years ago by Dr VP Sidhan with its flagship product, Medimix soap. Widely exported, Medimix earned Cholayil a place among the Top 100 Brands in India. This privately owned company draws its inspiration from the 5000 year old principles of Ayurveda and has now extended into a chain of Ayurvedic Medical Treatment Centres and Health Restaurants called Cholayil Sanjeevanam, which quite symbolically derives its name from the miracle herb Sanjeevani; according to Hindu mythology, Lord Hanuman had used it to save Lord Lakshmana’s life. With four thriving centres in Chennai at Adyar, Mogappair, Nungambakkam and Saligramam, the group is poised for an international success.
“I want to take Ayurveda to the masses and make Sanjeevanam a global brand,” says Dr AV Anoop, Director of the Cholayil Group and head of Cholayil Products & Services (a division of AV Anoop). “With our combination of research based, clinically proven products and services, offered in a corporate and standardised way, people will be able to avail Ayurvedic treatments, medicine and food more conveniently.” Cholayil’s R&D Centre, the first private laboratory in India approved by the Central and State Drug Department to test Ayurvedic raw materials and finished products, is constantly lining up new products covering both Ayurvedic and cosmetics ranges. The in-house R&D Centre is approved by the Department of Scientific and Industrial Research (DSIR), Government of India and has also received accreditation from the Department of AYUSH (Government of India) to carry out Ayurvedic research.
The group also maintains a herbal garden with more than 400 herbs in a 120 acre farm near Chennai. Cholayil is set to reinvent the global healthcare market with the introduction of modern Ayurveda centres called Cholayil Sanjeevanam, which provide holistic health services that rejuvenate physically, mentally and spiritually.