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Tuesday 22 May 2012

Spotlight on Beauty

 

Limelite salons specialise in a variety of personal grooming needs

 

Amongst the first few unisex salons in the country, Limelite offers an array of specialised treatments to a diverse clientele, who appreciate the confidence that comes with a great appearance. With its headquarters in Chennai and 13 branches across India, Limelite, an offshoot of FMCG major CavinKare, is all set to become India’s leading chain of unisex salons.

 

 

 

CK Ranganathan, CMD of CavinKare Group of Companies 

 

Says C K Ranganathan, the CMD of CavinKare Group of Companies, “CavinKare Research and Development Center continuously innovates and creates new services and products that match the demands of consumers who are aware of, and often dictate, trends”.

Contacts

 

 

 

 113/58, Chamiers Road R A Puram

Chennai - 600 028

+91 44 2435 3751 / 56

 


 

Links

Limelite Chennai

 

Limelite is part of Trends in Vogue, the retail arm of the FMCG major CavinKare Pvt Ltd, famous for having pioneered the sachet revolution in the country. The company is best known for personal care products like Chik shampoo, Meera herbal powders and shampoos, Nyle shampoo and Spinz talcum powders. The salon and day spa extends the company’s portfolio by building on this expertise.

 

Says C K Ranganathan, the CMD of CavinKare Group of Companies, “Attitudes towards grooming and lifestyle needs have changed dramatically. People now project their personalities through appearances, and for us, no requirement is ever the same. That is what keeps this industry dynamic, and staying ahead of the curve requires state-of-the-art technology and professional service.”

 

 

 

Limelite is part of Trends in Vogue

Elevating Normal Beauty Routines

 

The day spa facility in a unisex salon

 

A quick glance at the service menu reveals what makes Limelite popular across a cross-section of the beauty conscious. It elevates something as routine as a pedicure to an exotic and well-researched treatment: favourites include the pina colada pedicure to soften the cuticles, and a chocolate pedicure to moisturise the skin. Body scrubs like the baby corn butter scrub harvest natural tightening agents, while oxygen and mango butter facials revitalise skin organically. These formulations have been developed through years of study and client feedback.

 

Design Aethetic


Aesthetic interior design

 

 

All its salons follow an animated design aesthetic; interiors are airy and bask in natural light and the milieu where stylists cut and colour is clean and efficient. A salient feature is a special VIP section that affords the salon’s high profile clientele privacy. Limelite constantly ups the ante, keeping pace with the changing mindset and demands of its customers.

 

Starting with just one outlet in Chennai, it was the first to introduce the day spa facility in a unisex salon. Limelite salons now dot Chennai’s most happening areas, T Nagar, Nungambakkam, R A Puram and Besant Nagar. Additionally, it has seven branches in Bangalore and two in Delhi. Through its salons, Trends in Vogue aims to spearhead a change in the industry with product innovations, customer-centric service delivery mechanisms, and satisfying the evolving needs of the consumer