Nalli saris are made of the finest raw material available with strict quality checks at its own looms; Sidlaghatta silk, the best in India, and ‘Napoleon’ zari (embroidered gold borders) with the highest percentage of gold and silver are the hallmark of all its signature silk saris. It was the first in the industry to use computers in documentation and design, which has significantly reduced the turnaround time in a craft that is conventionally long-drawn-out.
Nalli has been setting up branches since 1985 under the guidance of Kuppusami Chetty’s son Ramanathan K Nalli, and now has a presence in Singapore, the US, the UK and Australia. While saris, from silk to crepe and chiffon, remain its central focus, Nalli’s business now includes the manufacture and export of fabrics, apparel and home furnishings. It retails accessories like jewellery, stoles and dupattas as well.
Nalli Next, piloted by Lavanya R Nalli, the fifth generation entrepreneur from the family, targets the young urban woman. These stores, currently in Chennai and Bangalore, stock unique pieces and designer saris ideal for casual wear, cocktail parties and the boardroom. Its home furnishing line Next Living, part of the Nalli Next stores, has a variety of options for the domestic retail market, in a tastefully appointed ambience. Nalli saris are fondly passed on through generations as heirlooms.
Nalli Next is now all set to weave its silken magic in the rest of the country