While the screens are all equally state-of-the-art, the six theatres that house them vary in design. Conceptualised by Vikram Phadke, Shivashankar and international designer Giovanni Castor, each of the themes is elaborated in minute detail. Serene sports a clean, zen look, while the décor at Seasons is fluid, keeping in tune with the changing seasons. Red carpet premieres attract stars and socialites, who add glitz and glamour. Pure Cinema screens memorable, award-winning international movies for a discerning audience. Blind Date delights cinema buffs by showcasing a surprise film every week.  

Yet another incentive is Fuel, a prepaid movie card which can be used to purchase movie tickets, snacks and beverages. The range of facilities at the multiplex include Magic Hat, a dedicated day-care facility and play-zone for children below 12. All the food products available at the concessions are made onsite; fresh sandwiches, crisp puffs and sinful chocolate pastries are baked to perfection at the in-house bakery.    

The Sathyam Cinemas brand extends beyond cinema and into the playing field of entertainment. It is the first multiplex to house India’s largest gaming experience. Says Ngaronga, “Blur is the country’s first multi-format gaming centre with something for everyone from the console and arcade to food.” The gaming zone occupies levels 4, 5 and 6 at Sathyam, spread over 15000 sq ft, and offers a range of platforms from PC and hand-helds like the Sony PSP and Nintendo DS Lite, to consoles like the Playstation2, Nintendo Wii, Xbox 360 and Sony Playstation3.