Essence of Sweet Love

Ladu

From churning out 17.5 tonnes of mysurpa in two days, a feat that earned it a place in the Limca Book of Records in 2008, to delighting the taste buds of people across the country, this sweet-maker has received applause in the US Congress for its work ethic and community building initiatives, and won the Visvesvaraya Industrial Award for excellence in performance from the All India Manufacturers’ Organisation in 2002.

M Murali

SKS follows a unique business philosophy, drawn from what M Murali, Managing Director, calls an ‘energy transformation’. “The basis of Sri Krishna Sweets is love; this is not merely a material transaction where money changes hands. It is instead an exchange of positive energy; our customers relish the products we have made with dedication, and we in turn thrive on their appreciation

Contact

5, Dr Singaravelu Street Pondy Bazaar, T Nagar Chennai - 600 017

+91 44 2431 2345

sks.murali@gmail.com

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Sri Krishna Sweets Chennai

Though Sri Krishna Sweets (SKS) made its foray into Chennai in 1996, the business was established by N K Mahadeva Iyer in 1948 in the neighbouring city of Coimbatore. It began as a restaurant with a small counter for sweets, before Mahadeva Iyer set up a separate sweet shop in the 1970s. His sons M Krishnan and M Murali built up the business thereon, with Murali controlling the key Chennai branches and Krishnan overseeing the stores in the rest of the country and overseas, while adding new facets to its identity.

Mysurpa

The flagship Sri Krishna Sweets (SKS) store in T Nagar is abuzz from the moment it opens its doors at nine in the morning, with customers gazing eagerly at the variety on offer, from golden brown, melt-in-your-mouth mysurpas and dry fruit encrusted halwas to piping hot savouries. It is a scene replicated in the company’s 69 outlets across India and UAE; 26 of these are in Chennai alone.

Six Decades of Success

Over the six decades of its existence, SKS has earned a loyal customer base that includes generations of families. Its products sweeten all celebrations and its gift boxes filled with sweets and savouries fly off the shelves. During festivals, customers place the sweet boxes before the idols as puja offerings, a testament to the purity of its ingredients. The key to SKS’ success is its inventiveness; its signature dishes like mysurpa and halwa are the result of much effort to improve upon taste, flavour and colour while doing away with the negatives.

The products’ consistently high quality is ensured by the streamlined operations at its 50000 sq ft computerised kitchen in Nemum. With seven branches in Coimbatore by 1996, the company strategically moved to the state capital, which continues to be the hub of operations and innovation. Over the past decade, its business has escalated to over 20 times its original size, and Murali now aims to have an outlet in every corner of the city. Catering contracts, tie-ups with supermarket chains like Spencer’s and a presence in the city’s leading IT firms are a step towards seeing this vision through.

Pickles and Savouries

Adding zest to the cooking in homes are its line of pickles, mango and gongura leaf ‘thokkus’ (sauce), the distinctive Tamilian vatta kozhambhu and puliogare pastes that are mixed with rice, and ready-mix powders to make idli, dal and rasam.

Equally popular is the pure cow’s ghee retailed by SKS which is a vital ingredient of most Indian sweets. Apart from the chain of sweet stores, SKS also has a fine dining restaurant. Rasam in Purasawalkam is an extension of Murali’s keen interest in showcasing dishes from the Kongunad belt of Tamil Nadu. Housed in a quaint colonial mansion, the restaurant’s subtly-flavoured fare is popular with a wide spectrum of Chennaiites, encouraging the launch of a second branch in the city.

SKS has also recently introduced quick dining counters in the bigger Chennai branches, serving wholesome and affordable fare such as pongal, idli and dosa. SKS contributes to the development of several aspects of society, from the environment and education to culture.

Community development is intrinsic to the company’s existence, and Murali explains, “We follow the saying ‘Naalum oru nalladhu seivom’ or ‘Do one good deed a day’. These are acts of gratitude to the people and community that have nurtured and supported us.”

GVP

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