The cellular telecommunications market is extremely competitive and in constant growth, requiring that service providers remain committed to improving their service. The values of Movistar are at its core, defining the corporate culture and serving as a guide in the effort to secure the confidence of the peoplewho are most important to the company day in and day out: clients, employees, society and investors.Movistar’s strategy is based on offering a unique experience to t heir clients with respect to plans, rates, products and other added value services. Winning “Frost &Sulivan’s 2008 Product Line Strategy” prize is recognition of this success of Movistar in Chile.
The working environment is one of the company’s primary concerns. Movistar is conscience of the fact that a healthy labor conditions are the foundation ofmanagement. Movistar is part of a select group of companies ranked by the Great Place To Work® Institute and is considered one of the best 100 companies in Latin America by the same ranking. The company has also been recognized as the 6th best company for working parents, according toranking by the Funadación Chile Unido (United Chile Foundation).Movistar has a Human Resources division which supports those who are performing well in their jobs to better themselves through professional development through various custom training programs, tackling such areas as business, finance, and expertise development, among others.With respect to Corporate Social Responsibility, Movistar’s Proniño program works towards the eradication of child labor, primarily through education. In addition, thanks to the initiative Bridges of Communication for Chile 2006-2010, the company is bringing mobile coverage to areas in Chile which are previously isolated from telephone communication.