“SOHO Square opened officially in April 2009 after all the restaurants and bars were completed and already it has outshone our wildest dreams” says Mr. Emad Aziz, chairman of Savoy hotels & Resorts International. “It is drawing tens if thousands of new visitors to Sharm El Sheikh and is proving to be one of the top attractions for holidaymakers and residents in the Red Sea region. The interest is fantastic.”

SOHO Square, has quickly established itself as “the World's leading Family Entertainment Center”, attracting large crowds enjoying concerts by Top international artists, and the cool club set at night.

The ice rink attracts young and old, culturama panorama is an innovative harmonized mix between a wealth of cultural and natural heritage information and there's a popular 10-pin Bowling Alley.

Located between the 5-star deluxe Savoy and the family-oriented Sierra Hotel, SOHO Square is designed with careful consideration to protect and enhance the environment, with extensive garden fauna, solar-panel heating, water recycling and waste management. The seven sensational restaurants offer cuisine from all over the world, attracting rave reviews from restaurant critics and diners. Among the six bars, the Ice bar is the 1st in Africa. The Fashion lounge is a big hit as is the popular Pangaea Nightclub, Sharm's first internationally staffed venue with British management, British promotion, UK resident DJs and European hostesses.

SOHO Square also includes shopping for intriguing gold and silver jewelry from some of the oldest souks in Arabia while offering the latest accessories from Italy and fashions from Turkey. Specialist shops offer leather bags, purses, Persian rugs, souvenirs and Tshirts. Future expansions will include six new bars and restaurants and a workshop corner with traditional crafts such as weaving, metal work and painting.