At the time, the nation was struggling with Art Deco and Renaissance as an inspiration for construction of new buildings and for the attentions of emerging architects. Architect, Joseph Abel, decided to incorporate both into a building of eight stories. The design elements were cutting edge – fireproofing, an indoor ice rink, and high speed elevators. And to keep up with the furniture demands of the hotel, a virtual furniture ‘factory’ was built in the basement for the hotel’s overwhelming furniture needs.
The Shoreham opened on October 30, 1930. From the start, the Hotel was a venue for the finest in entertainment. Rudy Vallee performed on the first evening the hotel was opened, and there would be many more stars to walk onto the many stages of the hotel over the coming decades. If it was hip, if it was good – you would find it at the Shoreham hotel (the hotel’s name was taken from one built in 1889 by Levi Morton – Vice President under Benjamin Harrison). And with such a legacy, the Shoreham had to produce a roster of the finest entertainers – Benny Goodman, George Kirby, Gordon MacRae, Phyllis Diller, Van Johnson, Milton Berle, Paul Anka, Tony Bennett and Bob Hope were all on one stage at one time or another. There were three stages where nightly entertainment thrilled Washingtonians – the famed ‘Blue Room’, on the ‘Terrace’ and in the ‘Marquee Lounge’.