Today, the company stands for the opposite of mass production, which, of course, is vital to the exclusive aura surrounding all Bang & Olufsen products; the pioneering technologies, the innovative design and innate elegance, the time-honoured crafts tradition and honest use of real materials, the careful attention to detail and passionate devotion to the complete experience – all these elements have made the brand name Bang & Olufsen one of the strongest and most widely recognized in the world.

 

For decades, Bang & Olufsen customers have been able to engage their senses with the sights and sounds of high-end and high-quality AV products that are all about the listening and viewing experience. It is our credo that people should not be forced to adapt to technology; technology should be adapted to them.

 

New products, new concepts, new technologies all come to nothing if the customer finds it difficult or even impossible to access them. We are therefore willing to go to great lengths to comprehend the interaction that goes on in people’s homes between those who live there and the technologies that they live with. We will always choose excellence over novelty, and have in fact invested more time and effort in the research and development of intuitive operation principles and integration than any other consumer electronics company. We work with university researchers and doctoral students in psychology to test and develop intuitive user interaction models, and have even worked with institutions as high-profile as NASA to fully understand the interaction between user and product.

 

Our goal is to make the operation of all our products as simple and intuitive as possible, and also to make products that automatically adjust themselves and adapt to their surroundings to produce the ideal listening or viewing experience. For instance, Bang & Olufsen has developed Automatic Colour Management, an innovative plasma technology that ensures rich and natural colours throughout the lifespan of plasma screens which would otherwise slowly degrade. After every 100 hours of viewing, a short mechanical arm with a camera eye at the end swings down from behind the aluminium frame, and measures a test picture that appears on the screen. Within seconds, the colour temperature is analyzed and adjusted to ensure consistent colour reproduction even after thousands of hours of use over the years. Automatic Colour Management has all the hallmarks of a proprietary Bang & Olufsen technology; it is intelligent, easy to use, and elegantly integrated into the BeoVision 4 and BeoVision 9 plasma TVs.

 

In recent years, Bang & Olufsen has extended its comprehensive experience with integrated video and audio solutions for the home to other areas such as the hospitality and automotive industries. Bang & Olufsen Enterprise partners with developers worldwide as well as international hotel chains and high-profile, niche hotels, guaranteeing quality entertainment solutions that add unique value and differentiation to prestigious developments and world class hotel interior designs. Examples of major hotel chains where it is possible to experience Bang & Olufsen are Hyatt International, Intercontinental Hotels

    

 

In 2005, Bang & Olufsen entered the automotive industry aiming to develop the best performing car sound system ever through the use of its time-honoured acoustic competences and patented technologies such as ICEpower amplification. Since then, the various sound systems from Bang & Olufsen have received numerous prestigious prizes and awards, and today the company is a world leader in qualitydriven sound systems for performance cars. Branching out to provide the best possible experience to our customers not only in their homes but also in their cars or hotel rooms has also served to reinforce the Bang & Olufsen vision: Courage to constantly question the ordinary in search of surprising, long-lasting experiences. Bang & Olufsen is much more than a range of individual products; it is an open invitation to let sound and vision become an integrated part of your life by going for the ultimate experience and moving the experience anywhere you like.