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Saturday 11 February 2012

World's Largest

Scattered around the Danish countryside, some 1,700 mink farms are the backbone at a Danish world success. Jointly owned by the fur farmers, Kopenhagen Fur is the world’s largest fur skin auction house, providing more than 50 percent of the fur consumed by the world’s luxury businesses.

Kopenhagen Fur Denmark

Kopenhagen Fur

Centre of International Fur Trade

The success has developed since 1930, when the Danish fur farmers formed a cooperative aimed at developing, optimising and refining fur skin production by gathering and sharing knowledge. Boosted by the Nordic tradition of cooperation, Denmark is today the largest supplier of raw mink skins with an annual outcome of around 14 million skins. The total number of skins sold at the auction house exceeds 18 million mink skins in addition to fox, swakara, chinchilla, seal, sable, rex rabbit and karakul skins. It is due to the sheer volume of skins going through the auction house as well as a combination of highly skilled sorters and the use of advanced technology, that Kopenhagen Fur is able to offer the world’s finest fur. With this in mind it is no surprise that Denmark is centre at the international fur trade. At five annual auctions fur traders from all over the world gather in the auction room at Kopenhagen Fur’s headquarter in Glostrup outside Copenhagen.

A raw material with multiple talents

Kopenhagen Fur

 

Kopenhagen Fur is also an international fashion brand and a quality label guaranteeing designers the finest raw materials. But what is relatively unknown to many people are the numerous ways of how fur can be used. The material of natural luxury is finding its way into various contexts – both in the clothing industry, and also in interior design and decorations. Kopenhagen Fur has large focus on the possibilities that the raw material possess, which is why the company in 2004 founded Kopenhagen Studio. Located at Langelinie at the Copenhagen waterfront, in the vibrant heart of the city, Kopenhagen Studio is the creative part of Kopenhagen Fur.

 

 

Innovation on the agenda

Kopenhagen Fur

 

Kopenhagen Studio provides a dynamic link to the international fur and fashion industries and the house facilitates both creative and innovative activities and a vision of becoming the place for fashion designers to spot a new trend, share an idea or just be inspired to think different. At the top of the agenda are new modes of thinking innovation and novel ways to enhance the development of fur as fashion’s most luxurious material. International designers, fashion houses, trend researchers and other creative people are provided with workshop facilities, seminars, and a wide range of other industry offerings. Kopenhagen Studio also boasts a showroom with various exhibitions featuring the latest fur developments as well as examples of the best and most innovative fur products on the market.

 

 

A safe label

Kopenhagen Fur

 

Kopenhagen Fur supports fur trade in many different ways. A unique label system is the consumers’ guideline to the quality of the fur they are purchasing. Understanding fur is difficult, but the Kopenhagen Fur label creates transparency. The sustainability of the fur is guaranteed by the Origin Assured™ (OA) label that supplements the quality label. The OA label is an assurance that the fur comes from a country where national or local regulations or standards governing fur production are in force. Kopenhagen Fur also supports retailers by providing different retail programmes.

 

The objective of these is to secure that the amazing experience of buying fur is accompanied by a perfect shopping experience and competent counselling from the sales staff. The ultimate shopping experience is offered by retailers who are members of the Purple Club. These retailers are carefully selected on the basis of exclusivity, shop location and shopping experience, and Purple Club members are the only retailers allowed to sell the one label that stands above all others in the world – the Purple label.