Kopenhagen Fur supports fur trade in many different ways. A unique label system is the consumers’ guideline to the quality of the fur they are purchasing. Understanding fur is difficult, but the Kopenhagen Fur label creates transparency. The sustainability of the fur is guaranteed by the Origin Assured™ (OA) label that supplements the quality label. The OA label is an assurance that the fur comes from a country where national or local regulations or standards governing fur production are in force. Kopenhagen Fur also supports retailers by providing different retail programmes.
The objective of these is to secure that the amazing experience of buying fur is accompanied by a perfect shopping experience and competent counselling from the sales staff. The ultimate shopping experience is offered by retailers who are members of the Purple Club. These retailers are carefully selected on the basis of exclusivity, shop location and shopping experience, and Purple Club members are the only retailers allowed to sell the one label that stands above all others in the world – the Purple label.