MCH is enthusiastic in creating great experiences – also in the future. Vision 2025 is a living proof of that. The vision, which was presented for the public in 2000, is an ambitious and long-term plan for the future expansion of the physical settings of MCH. The vision implies a multi-flexible covered hall, stadium, business park, drive-in cinema, adventure land and cable car. The initiate phases have been realised with the SAS Arena and the infrastructure surrounding Herning. The establishment of the very first multi arena in Denmark boasting 28,000 square metres including 12,500 seats, is the next step towards the realisation of Vision 2025.
The vision is a matter of heart combining the past, present and future into one united mission to create unique experiences where people meet.