Design, dream travels and delicacies – Formland, Holidays for Everyone and Foodexpo. MCH has a proud and year-long tradition within trade fairs and exhibitions, which are all based on the same philosophy; the personal meeting never goes out of fashion. Amongst other things, MCH is today known for Scandinavia’s largest and most international trade fair for home accessories, design and gifts. MCH is also widely known for the leading fair of Northern Europe within the pharmaceutical industry and the world’s largest horseshow. This is just to mention some of the diversified events to be experienced in MCH with an annual visitor number close to one million people.

 

For years, popular hit songs such as ”One Night In Bangkok” and ”I Know Him So Well” have excited audiences all over the world. In 2009 the world famous musical Chess will move from Broadway to Herning, when the play has its premiere in MCH. The set up of Chess is the 25th own production in the history of MCH. The tradition for musicals started back in 1992, and ever since MCH has annually published one or two performances such as The Beauty and the Beast, West Side Story and Grease. The widespread cultural programme each year includes performances, readings and concerts attracting audiences from the entire country to live entertainment. In 2006 the stage moved outside as Genesis held a concert for 36,000 fans on MCH’s Concert Arena.

 

Herning is known as an enthusiastic sporting region as indicated by the continuous and grand support of the local football and hockey teams – FC Midtjylland and Blue Fox. The enthusiasm also shows when other sport disciplines come to town. Since 1996 MCH has formed the setting for several big sporting events, in which intense duels, excitement, medals and honour have created many great experiences. Impressive horse riding shows have marvelled in the arena, Harlem Globe Trotters has impressed with their baseball art and the Danish football team has proven their value on the field. The extensive experience and diversity were crucial when MCH was chosen as host for several big championships such as the Euro Championship in handball, the Euro Championship in badminton and recently the World Championship in wrestling, which will take place in 2009.

 

MCH is enthusiastic in creating great experiences – also in the future. Vision 2025 is a living proof of that. The vision, which was presented for the public in 2000, is an ambitious and long-term plan for the future expansion of the physical settings of MCH. The vision implies a multi-flexible covered hall, stadium, business park, drive-in cinema, adventure land and cable car. The initiate phases have been realised with the SAS Arena and the infrastructure surrounding Herning. The establishment of the very first multi arena in Denmark boasting 28,000 square metres including 12,500 seats, is the next step towards the realisation of Vision 2025.

 

The vision is a matter of heart combining the past, present and future into one united mission to create unique experiences where people meet.