It's official - 25 per cent of the world's cranes are now in Dubai playing a part in the architectural symphony of concrete and steel that evolve into houses and flats that are coming onto the market. “Whatever the property, Al Maskan Real Estate urges investors to live their property dream and we go out on a limb to help them fulfill it”, explains Amer Sharaf, general manager, Al Maskan Real Estate. Offering an array of choices from apartments overlooking the Dubai Marina, and executive offices at the world famous Burj Dubai, to waterfront homes on The Palm, the competitive edge is intact as “with every new property concept, we have reinvented our knowledge portfolio to match the demands of an ever discerning national and international clientele”, he says.
In the midst of growth, it is clear that Dubai property is a tale of two markets - villa development has been on the upswing while freehold apartments have shown a considerable increased demand for the middle class. Al Maskan Real estate has neatly side stepped the emirate's real estate's split personality performance by opting for full service residential as well as commercial real estate and property management for the whole range of properties from offices to retail outlets; from apartments to luxury villas.
In over a decade since inception Al Maskan has stood on a “firm foundation of good business sense supported by smart expansion ideas and a solid financial base”. Beginning its foray into property management with initial projects such as The Marina Residence Tower, Dubai Jewel, Times Square Mall, Dubai and Sharaf Mall in Muscat, from managing these properties they have grown to a portfolio of 15 major commercial complexes throughout Dubai. In expanding its customer base “we have stuck to the cardinal principle of a client centric focus in all aspects” Sharaf adds.
Clearly, sustained growth at Al Maskan has been as a result of a unified team vision. The crack team of professionals at the company brings with them solid years of experience and expertise in various aspects of property management such as leasing, space planning, design, construction and maintenance. Despite the exponential growth in the real estate market that has inevitably led to some wildly changing trends, Al Maskan's string of successes in real estate development and property management has created brand credibility. Since 1996, it is this vision of the management that has encouraged a high rate of client loyalty and a low rate of employee attrition. To complement this, transparency in all interactions has earned them the respect of their industry partners and fostered mutually beneficial relationships. The route to this success has been through understanding and helping to identify client needs and then fulfilling them efficiently. “Naturally a satisfied client is a client that welcomes more opportunities to do business with you in the future” he adds.
Al Maskan Real Estate enjoys the benefit of experience and solidarity born of belonging to a large business conglomerate - the Sharaf Group. The Sharaf Group, with diverse business interests was established in Dubai in 1976 by two dynamic and creative Emirati brothers. Sharaf was one of the first Emirati Groups that ventured into shipping and has gained the status of being the largest private Arab owned companies with over 100 offices in more than 50 locations spread over Middle East, Africa and Asia. It is the only privately owned company with such a large network and staff strength of over 2,300. It also owns one of the few Dubai based IT companies that offers business solutions internationally. The Sharaf Group has subsequently branched off into retail fashion, retail electronics, cargo, logistics, financial services, real estate, warehousing logistics and travel tourism.