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Saturday 11 February 2012

By Appointment Only

 

While the Middle East real estate market presents tremendous opportunities for both the home and office furnishings sectors, a growing demand for quality and flexibility has introduced a new dimension to how incumbent firms present their product and service offerings.

Contact

 

Tel: +9714 334 5596

Web: www.francescomolon.com

 

Francesco Molon Dubai UAE

Made in Italy

Today, centuries of Italian craftsmanship can be appreciated in the 'made in Italy' brand that spans across numerous product lines. With Dubai's all-round growth and new level of affluence comes a desire for quality and uniqueness. The rising profile of the emirate as a business and tourist hub attracts luxury hotel chains, housing and lifestyle opportunities. Company founder and owner, Francesco Molon sees it as an ideal entry point into the Middle East for his opulent furniture business situated in Dubai's Pyramid Centre.

 

With a whopping two million Euro investment, the Dubai showroom is a joint venture between the Italian manufacturer and Al Aqili Furnishings (AAF), the UAE's premier furnishings group that is part of the eponymous holding group. Since its launch in 1997, AAF has been providing top notch products and services for the construction and interior design sector. It is therefore, no surprise that the partnership with Francesco Molon was created. After all, in order to provide exquisite furniture to this region, where else can discerning consumers voracious for grandeur and traditional tastes go?

 

Started in 1966 by Italian master Francesco Molon with a handful of highly skilled artisans intent to revive furniture artistry in the classical European style, his company replicates age-old techniques sought-after by designers and clients worldwide. With over 100 current craftsmen highly skilled in painting, marquetry and gold leaf application, each piece captures the rich tradition of ancient techniques and furniture mastery. Epitomising the miracle of the so-called 'economic miracle', the tightly knot family run business with proven global expertise, continues to be managed by his sons who remain committed to reigning supreme in the classic furniture industry.

The Fine Craft

 

Utilising techniques that have been perfected over the last 60 years in Romano d'Ezzelino, near Venice, Francesco Molon searches worldwide for only the highest-grade materials: superb veneers, refined burls, exotic rosewoods and ebony. The raw material is subsequently passed over to artisans who then produce the near signature pieces for their select global clientele. "Our artisans combine passion and manual dexterity with precision", says Roberto Molon, Francesco's son and current Managing Director, "Their artistry is evidenced in tenons and mortises and dovetails".

 

Francesco Molon's seal of quality is internationally recognised through their superior finished products. A portion of the facility is devoted to the finishing arts of colour, carving, inlay, painting and goldleaf detailing. "Often carvings are used decoratively," says Molon, "and our craftsmen still create them by hand. They use the same techniques that were used hundreds of years ago. Veneers are still worked in the old ways and hand finished".

 

Unlike many other companies, Molon produces furniture completely manufactured and produced in Italy itself instead of opting for cheaper assembling options in China as so many other artisans have been forced to capitulate to in order to offset high manufacturing costs in Europe.

 

With so much emphasis on artistic expression and detailing, it's hard to imagine that Francesco Molon would give equal attention to functionality. Yet this is also achieved, with an in-house technical department and virtuoso designers who meticulously plan and review the feasibility of each piece. Ultimately, Francesco Molon facilitates the relationship between technology, design and artistry to produce stunning furniture that performs in the home or office, from both high design and functional perspectives.

 

The company manufactures six distinct collections specially designed to satisfy a wide range of tastes and needs. For instance, the 18th Century collection is a unique blend of antique and specially crafted elegant furnishings in the English period tradition, whereas the New Empire collection includes true reproductions in the Russian and French Empire Style. The Italian and French Country collection groups Italian and European 'country' furniture with elegant simplicity indicative of fine rural estates, whilst the Executive collection includes distinguished office and library furnishing of such a calibre that ex Russian President Vladmir Putin commissioned a desk that has now entered the companies' catalogue as a firm favourite. Finally, the Upholstery collection exemplifies how the harmony of wood and fine fabrics is married in unmatched beauty.

 

A more recent range was born from the fusion of Francesco Molon with Antonio D'Andrea, an eminent Italian designer. This collection transcends the company's classical roots and responds to current requirements while refuting simplistic minimalist influences. Suitably named 'Eclectica', it draws inspiration from Art Deco. The pieces reflect the Italian penchant for innovation and trendsetting style that over the years has made the country a vitally fluid source of design inspiration. "This collection will convince our clientele worldwide that we create truly unique and personalised interiors for them" concludes Roberto Molon.