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Thursday 09 February 2012

Murtuza Umrethwala

 

Anyone from the field of design would agree that it is frustrating for a talented designer to find images from limited archives to match his unlimited creativity. Sooner or later, a design artist will move towards experiments with photography, to give his or her imagination a desired physical form. That is the inspiring story of Murtuza Umrethwala, a graphic designer who has now successfully conquered the realm of photography.

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Graphics Dubai

Graphics Dubai, UAE

Zooming into The Future

Starting his career as a graphic designer, Murtuza impressed a host of clients for over a decade. As a veteran in print design, he worked on projects for Emirates MotorSports Federation (EMSF) Semi Government, iW (International watch) Magazine, Tata Infomedia LTD, and the Indian Express.

 

His work in design soon led him to his ultimate passion: photography. His love for this art form came after seeing the Indian photographer Shiresh R. Karrale at work. Murtuza assisted the photographer in celebrity shoots for well known Indian music artists including Hariharan Kumar Sanu and Vj Nina Manual. His enthusiasm was further fuelled by immersing himself in the work of other hallowed photographers such as Ken Rockwell, Abet Bagay, Crispin Dominic, George Lange and Dave Black.

 

 

Murtuza started living and breathing the technology behind frames, attending various workshops and alongside his full time design assignments, he worked evenings as an assistant photographer for UK-based photographer Andy Garner producing a beautiful spread for the Al Rostomani Group, in Dubai.

 

With a knack for meeting tight deadlines and the sometimes ‘hard to please’ clients, Murtuza easily met the demands of his photography work. He has developed and executed creative briefs with a focus on the target audience and today has an impressive portfolio of challenging professional assignments. “My clients appreciate the strength of my visualizing and the conceptualising of their needs. The next most important element lies in executing them.”