Consumer Choice is Key
“As one of the most respected global names in the industry, in terms of innovation and quality, Hilton Hotels sets the bench mark for excellence. We believe that consumer choice is key and provide amenities and programmes to optimise our guests’ leisure or business experiences. For instance, the ‘Honors program’, that lets customers earn reward points and airline miles worldwide, as well as the Hilton Spa, Executive Lounge and Business Centre reinforces our commitment to cater for diverse categories of guests. We believe that every property should reflect the intrinsic cultural leanings of the local community, acting as its cultural ambassador. All Hilton Worldwide properties incorporate a touch of the local culture – from cuisine through to the attire of our staff.”
Looking towards the Future?
“As Dubai becomes more robust in its tourism appeal, it will attract a more diverse base of customers. Our industry must prepare to welcome new markets, both in breadth and scope, be it from budget travellers at one end to the ultra-luxury market at the other. Diversity of offering will be pivotal.”
Solutions to the Current Climate?
“We have put a strategic plan in place focusing on value, service and loyalty. On the sales front we are expanding our market base, activating new prospects, namely: China, Brazil, India, New Europe, Scandinavia and Australia.”
“On a marketing level, we recently ran the first-ever summer campaign for GCC residents; highlighting Dubai as the perfect summer/Eid getaway. As a special concession to children up to 16 years old could stay for free in their parents’ room and enjoy free breakfast, lunch and dinner at a dedicated restaurant. Dubai is one of the highest growth markets in the world, and we intend to maximise our share of the 15 million visitors targeted by the government’s 2015 plan.”
Dubai – A pre-eminent Travel Destination?
“As the scope of the market expands, so does the diversity of travellers, in the near future, the city will need to answer to an array of service points and segments. For instance, The Hilton Residences captures the long and medium stay market. Moving forward an emphasis on providing mid-market and budget accommodation will grow the appeal of Dubai as a global destination for all travel budgets.”
This sea facing property does not make claims to be the most stunning in terms of its architectural design, as its venerable age of ten makes it undeniably older than many of the spanking new hotels that dot the coastline. This does not diminish the impeccable quality of its stellar restaurants and bars that have imprinted themselves upon the discerning consumer psyche of Dubai.
With all this choice and opulence it’s no wonder there are rumours of Michael Jordan, Robert Di Niro and the Schumacher brothers having visited this Hilton.