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Thursday 09 February 2012

The Green Standard

 

Long established as the world's leading electronics brand, it is only fitting that Philips, that first began producing electric light bulbs more than a century ago, should be flying the flag for energy-efficient lighting technologies. Light emitting diodes (LEDs) have long been used for a variety of visual displays. Now LED technology is about to change the face of lighting across almost every segment, including homes, offices, hospitality, roads and retail sectors.

Contact

 

Tel: +9714 309 5035

Web: www.mea.philips.com

Philips Dubai UAE

A Bright Idea

Intended to replace incandescent and halogen lamps, it is still early days for LED light bulb technology in terms of its performance. So too is the price tag relatively high at present. However, believes the company, over the next two to three years the positive benefits of LED lighting promise to be huge, in terms of both its long lifetime and energy saving properties. Recent research by Philips has shown potential energy savings of 40 per cent. In monetary terms, this is a global saving of around US$64 billion. This equates to 555 million tones of CO2, 1,560 million barrels of oil per year or the annual output of 530 medium sized power stations.

 

"Commonly used products like incandescent light bulbs can easily be replaced by energy saving lamps," states DP Smedema, general manager for Philips in the Middle East and North Africa. "This replacement will save 80 per cent on energy consumption right away, which reduces CO2 by 41kg per year, per lamp. It also lasts two to three times longer, which dramatically reduces maintenance and saves time and money."

 

Aside from the environmental and cost benefits is the adaptability of LED technologies. Aeshetially, LED lighting can provide any desired colour and create effects not possible with existing technologies. For road lighting, with no need for filters (coloured filtered incandescent lamps can lose 90 per cent of available light), the energy savings are significant. For industrial lighting, the extra low voltages of LED lighting (typically 12 or 24 volt) is a major safety advantage.

 

"Each segment asks for a different approach," explains Smedema. "Where road lighting mainly uses high pressure sodium lamps, offices ask for fluorescent lighting solutions and fashion shops are moving from halogen towards compact discharge lamps. What they all have in common is the increasing need for energy efficiency."

Community & Environment

 

Community awareness

Still, concedes Smedema, creating public awareness is crucial to the uptake of such technologies within the region. "Because of limited knowledge and awareness in the Middle East, it is difficult to recognise and appreciate the difference between one lamp and another," he feels. "Logical behavior is that people buy the cheapest lamp as long as it fits. Only after usage do they experience that its lifetime is short, light output is fading fast or lamps simply change colour. To make sure people buy the right product and prevent disappointment, we are setting up training programs and workshops in hotels and other segments. After the course, people are better prepared to make the right decisions and recognise the difference between the initial cost of a lamp and the value of lighting. After all the cheapest lamp is often the most expensive lighting solution."

 

Philips will be running workshops together with the Dubai government, Department of Tourism and Commerce Marketing in November 2008 to increase the awareness of energy consumption in hotels and supporting them towards energy efficient solutions. In the same month the company is organising a 'Green Week' in Dubai to increase public awareness towards energy saving.

 

Walking the talk

On an equal scale is Philips' own internal environmental pledge. As part of its EcoVision4 environmental action plan - now running for its fifth year - is a absolute reduction of its own operational carbon footprint of 25 per cent by 2012. This includes doubling its investment in green innovations by 2012 and further increasing the energy efficiency of its operations over the same period.

 

Another major target is to generate 30 per cent of the company's total revenues from green products over the next five years (up from 15 per in 2006), "In the coming years Philips intends to grow in lighting in the Middle East," offers Smedema, referring not least to the region's fastest growing industry - tourism. "Building on current lighting contracts with some major hotel chains, we want to grow with major players changing them into 'green' hotels and supplying them with latest innovations using more LED technology. The UAE Government is already making tremendous inroads into developing environmental initiatives and technologies. It is our aim to continue to support the government to this end and making the Middle East an eco model for other parts of the world."