Earle Swensen opened his first ice cream store in San Francisco in 1948. It was based on a template of quality, quantity and value for money; all served in vibrant, unpretentious, family-friendly environment. When his first venture became a hit Swensen just replicated the template all over the world with the same exotic flavours of ice creams, Tiffany lamps, red upholstery and music to match at each of the 200 Swensen's located today throughout Asia, the Middle East, USA and South America.
Swenson's ice creams were brought to the UAE by Bin Lahej International Restaurants in 2005. The first American style ice-cream soda parlour of Swenson's was launched at the Crystal Plaza on April 22. The second store opened at the Al Manar Mall, Ras Al Khaimah on May 30, 2005 and the third in the Health Care City, Dubai in December, 2005.