Today, it is the centrepiece of one of the world's most talked about new districts. It is the task of the current team, headed by Heuchenne who has senior global hospitality experience and a hand-on attitude, to ensure that Emaar's five star premium property gets it right - for the long term.

Recruiting a multicultural 35 nation staff and training them to high standards is also important as "the human side is vital, you have to make the staff feel at home and then they will treat the guests as though they are in their own home," explains Heuchenne. The personalized service structure of the staffing is designed in such a way that "from the moment guests are met at the entrance, to the 24-hour butler service, ensures that guests needs are fully met and exceeded" he says.

When it comes to good food and great vibes, a Latino pizzazz is felt on the design of Asado, the Argentinean restaurant. Reminiscent of a modern 'estancia' with a beautiful indoor-outdoor feel and wooden panels adding warmth to the stone clad walls, the prime cuts of meat, cooked in traditional style over an open fire of glowing embers, are a tasty reminder of what fine meat really tastes like. The selection of wines is also unique, offering the finest collection of Argentine beverages in town. Apart from an exhaustive menu charting original options ranging from Andean river trout, to traditional Argentine beef, chicken and fish stews, the Asado has already taken on the comfortable feel of a popular gourmet landmark in the Downtown area rapidly gaining ground faster than you can say 'Ole'.

After a fine dining experience the night before and a sumptuous breakfast the morning after, the best place to disappear to for a further indulgent experience is The Spa. With a comprehensive treatment menu with a fusion twist, the separate areas for men and women that each boast an oriental bath house complete with hammams, monsoon showers, steam rooms, hydro bath and relaxation lounges represent the umpteenth reminder of the properties' sterling luxury credentials.

Another value addition open to resident membership, is the well equipped and spacious fitness centre, important to travelling business people too. With an outdoor swimming pool, this is a business resort that geared up to cater for the diverse segments seamlessly.