Studio Misr's campaign is based on a new feature called "Create Your Own Shawaya". On the table, guests find an ordering pad where they can pick the grilled items of their choice. In addition, the guest gets to pick one side item from a selection in the pad, to help them create their preferred combination. A must for movie buffs, Studio Misr has some of the best locations in Egypt.
This cinema-themed restaurant specializes in grilled entrees with famous quotes and photos on the walls. All the dishes derive their names from classic Egyptian movies, which makes it a very lively, nostalgic and chic venue. The menu features an authentic Egyptian theme with a slight Oriental & Lebanese twist, and ranges from specialty house grills to sumptuous kebabs.
As for Halaket El Samak, three different plates are introduced: Shrimp Volcano, Fried Crab and Sea Food Tagen, to create excitement and increase the menu offerings. The Halaket El Samak, has a splendid view, and offers its visitors a daily selection of fresh seafood laid out in an artistic, mouth- watering display.
For an unforgettable dining experience, choose your favourite ingredients and discuss the best way to prepare your meal with our talented Chef. If you want to dine and enjoy special seafood, and an unforgettable view, Halaket El Samak is the place to be.
Moreover, the Group's popular restaurant, Chili's, also introduces five “ultimate steaks”; a new mouth watering variety including; the “Savory Chipotle” and the “Smothered Tenderloin” because NO ONE DOES STEAKS LIKE CHILI'S.
Chili's is a great place to hang out with friends and family and to enjoy a delicious meal. It has an energy that you won't find anywhere. One look at the menu will make you understand why the centrepiece of the Chili's experience is the cuisine. Chili's offers a distinct, fresh, and flavourful mix of grilled Mexican American favourites prepared in a way that keeps
folks coming back for more.
As for Carino's Italian, the concept reinvented itself with new colours, style and flavours. Introducing a revamped menu with over 15 new plates taking the guest on an exquisite “Italian Taste Tour”. Carino's establishes itself as the ultimate destination for casual Italian dining. We have taken the concept of the traditional restaurant kitchen and redefined it.
Alain Le Notre:
Alain Le Notre is inspired by Paris, the city of light, fine art and exciting activity, and brings you a wealth of fabulous French pastries and desserts. Here is a place, where you can escape and experience the true flavours of fine pastries and light dinners with nuances of Paris chic. Soothing sunset colours set the scene inside and the quiet ambience makes it perfect for a romantic setting or special occasions. The menu comprises a well-balanced mix of French classics, with a few international delicacies.
The campaigns, which are part of the company’s overall customer focused marketing strategy, are now launched in all the respective restaurants. We are actively engaged in targeting the Egyptian families and guests as we want to reach them on their turf; of course this includes catering to their needs, said “Omar Amer.”
The campaigns started earlier this month and we have been very pleased with the results so far, said “Dalia El Kordy.” Amer Group's Marketing Director, we are seeing lots of families coming in to try our new plates. And we have always believed that once someone experience our great tastes they will be back; I think we are seeing this here. Dalia says that, despite current economic conditions, the chain continues to enjoy increased system-wide sales over the last period.
Amer Group is a leading player in the Egyptian casual dining sector. It currently owns, manages and operates a total of 39 restaurant outlets in Egypt across 5 brands: Chili's, Studio Misr, Halaket El Samak, Carino's, and Alain Le Notre.
Amer Group was founded in 1985, by a dynamic team of associates that has grown and developed with the company. They are a passionate group of people that have enjoyed working together, to introduce new concepts and ideas to the market. In fact, one of our major strengths is the passion that we put behind our vision. Our passion to make a difference and truly serve our country and the region at large has been the key to our success.