EGO has established a unique fashion venue in the heart of Heliopolis, Which is one of Egypt's most vibrant cities.
It was founded in 2005 as a stock company with a paid capital of about 7 Million Euros. The members of board of EGO have a combined experience of investment in different sectors. They are all successful businessmen and well established in the Egyptian society. The Managing Director of EGO, Mr. Hesham Ouf has about 20 years of experience in the field of fashion. He has been well exposed to the industry and enjoys a special relationship with the major brands.
Located in 46 El Orouba st., EGO is built on around 3000sq. meters and beautifully designed by a genius Italian designer, called Marco Costanzi. The design of the store and the display system have resulted in an exclusive shopping atmosphere with a small, relaxing cafeteria which serves shoppers with Sushi, Japanese Meals, fresh and unique light meals. everywhere including all society Elites, Celebrities and famous characters. Ego's first season has been a great success, as it carried many popular brands.
The store is also equipped with a state of the art sound system and plasma screens, and is secured by a special security system and professional personnel.
Total look is our aim first line, Classic casual, Jeans, beachwear, and above all accessories and leather goods. All owned and
managed by EGO.
Ego now carries:
Women: Yves Saint Laurent, Balenciaga ,Chloe,Balmain, Azzaro,Marc Jacobs, Armani, Givenchy, Zagliani,Barbara Bui, Galliano, Iceberg, Sergio Rossi, Marchesa and many other brands.
Men: Berioni,Smalto, Armani,Ralph Lauren,Canali, Cortigiani, Palzileri, Boss, Bikkembergs, D&G, True Religion, Just Cavalli, Cesare Paciotti and many other brands.