Global Village Middle East has a wealth of information on world trade, industry, tourism and culture. They have brought the success stories behind their top companies and entrepreneurs as well as the top brands driving each of their respective economies to the attention of the world. Now the publishing team across the Middle East will be attending the Future of Trade Expo with a delegation of their top business clients.
Global Village Middle East comprises of the following territories: Abu Dhabi, Bahrain, Dubai, Egypt, Iraq, Jordan, Qatar, Saudi Arabia, Sharjah, and UAE. ‘Best of’ books have been created for each of these territories as well as a number of other publications, such as Dubai Fashion, NEW YOU, Destinations Egypt, and Clean UAE. This branding and networking between Africa and the Middle East sees ‘Perfectly Pronto’ at the forefront.
| Perfectly Pronto
With a vision to capitalise on innate desire to create, innovate and ‘transform’ the organisations they represent, PRONTO as a new entrant to the Saudi market put its energy into offering quality Branding, Marketing and Events services.
With Headquarters in Dubai, this transformational consultancy has brought together a team of passionate players with expertise from various industry sectors such as IT/Telecom, FMCG, Health, Tourism and Government. Since its inception, the two shareholders Hani Salman and Kamila Ondrackova swiftly realised the potential of the Saudi market and expanded their operations with an offi ce in Riyadh in 2008. “I was born and raised in the Kingdom and I can appreciate all the benefi ts this environment has to offer”, Hani says. “My background of 25 years in leading international IT companies has provided me with a deep knowledge of the Technology sector and due to this understanding as well as strong dynamics of the Saudi market, we thrive to prove how technological, social and business forces are converging to create enormous, untapped opportunities in an unconventional way.”
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Hani Salman
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His business partner Kamila explains, “In the times of technology driven transformation, companies need to realise they need to also change the way they market, sell, and communicate in general. Good old adaptation is simply not good enough. The endless possibilities of the ‘next best thing’ is happening so amazingly fast that it is literally impossible for most organisations to keep track of what new communication means, what the market brings and more, thus adapting them in their corporate processes, events, media campaigns or training programs. That’s where we come in and ensure that the latest technology is on the forefront of all marketing initiatives”. In order to expand her horizons, this goal-oriented Czech professional went on to study Communication & Mass Media at tertiary level and is now reaping the rewards of her efforts with PRONTO’s dynamic potentials taking shape.
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“Companies today realise that the most important asset within their organisation is the brand itself and how it is perceived by their target audience. They acknowledge that sustainability is about more than just profi t and that it requires long term planning to secure the fertile ground for growth and future expansion”, Hani explains.
Kingdom of Saudi Arabia
Saudi Arabia is currently experiencing their ‘golden era’ of foreign investment, as 60 percent of its 23.6 million-strong population is below the age of 25 while also holding the world’s largest oil reserves with 260 billion barrels, it’s easy to see why the Kingdom is an unrivalled socioeconomic powerhouse in the Arab region. Measures are in place to facilitate international business as there are projects in the pipeline for the next nine years which equate to $624 billion. There is no doubt that this is the fastest growing economy in the Middle East.
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Saudi Arabia is currently the fourth largest holder of net foreign reserves worldwide and is one of the few G20 nations that have minimal macro-economic problems. In four years, Saudi Arabia’s economy doubled to reach $500 billion in 2010. Government debt to GDP (all domestically raised) fell below 10 per cent from a high of 105 per cent in 1999. The Saudi Arabian General Investment Authority (SAGIA) was established in 2000 by the Saudi Government to attract investors to participate in the expansion of the economy, with its main aim to nurture sustainable competitiveness.
Council of the Saudi Chambers
The Council of the Saudi Chambers work to promote the work of the Committee and to achieve further gains for the health sector’s Kingdom and work to overcome the difficulties facing the sector and limit its growth and its contribution to be effective in supporting the health of this beloved homeland.
| Founded in 1979, Federation of GCC Chambers of Commerce and Industry (FGCCC) is a non-profit Gulf organisation in Dammam, Kingdom of Saudi Arabia. FGCCC has six GCC national chamber members, which in turn, have 35 local chamber members with more than 760,000 businessmen.
The mission of the Federation includes the following three main objectives:
1. The realisation of GCC economic integration within a comprehensive, effective and advanced format based on a solid conviction.
2. The representation of the GCC private sector in Saudi, regional and international forums and present the GCC businessmen views and visions and co-ordinate their positions regarding the various economic issues and policies.
3. The consolidation of the role of member chambers, councils and federations as representatives of the business communities and private sectors in their respective countries.
The Secretary General of the Federation of GCC Chambers of Commerce and Industry (FGCCC) is currently Dr. Abdulrahim Hasan Naqi. Africa looks forward to welcoming the Middle East at the Future of Trade Expo in 2012.
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