Introduction
Just as a wave gains huge momentum and power before crashing onto the shores of Africa’s dramatic coastline, so trade and growth are gaining huge momentum on this incredibly diverse continent.
World Trade Centers is at the forefront of this burgeoning trade. It is on the cusp of a wave that is constantly gathering more energy. Using technology and integrating a growing global network of more than 1 million trade partners, in more than 300 Cities and 90 Countries, World Trade Centers – have successfully increased trade all over the world.
The main purpose of a World Trade Centre is to meet the local and international business needs, of the region it serves. It supports business and government agencies involved in trade development, stimulating the economy, of the region it serves.
They are the focal point for local and foreign trade in a city or region and give companies of all sizes a platform to gain access to international markets.
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Now, World Trade Centers are being built across Sub-Saharan Africa. The goal is simple – to increase trade with Africa, through each of the regional World Trade Centers.
Mochron investments the owners of World Trade Center Johannesburg and Cape Town, is forming business partnerships in 47 African nations to assist local business in establishing an African network of World Trade Centers. Real estate developers in each of these countries are being invited to participate in iconic property developments that will be promoted globally. These are typically mixed use developments that include; residential, office and hotel space. Independent audit reports indicates that the strength of the World Trade Center brand on average generate 18% higher returns and 11% less vacancy rates.
The real estate development is supported by Mochron investments, which is the driving force
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behind the establishment of the Office for International Trade in each of these World Trade Centers. The Office for International Trade, links the World Trade Centers of Africa, with a common mantra - increase trade with Africa!
The goal is to increase trade by 1% within 5 years. This will gain Africa 70 billion dollars in revenue, which is 3 times the current aid received from the G8 countries and 16% more than Africa requires to alleviate poverty.
In order to achieve this goal and using its technology, the Office for International Trade forms sophisticated links between companies across Africa that serve a diverse range of business sectors. These sectors range from; Hotel Groups, Conference & Mission Organisers, Insurance Companies, Freight Forwarders, Shipping Companies, Finance Companies as well as Sovereign and other organisations such as Chambers of Commerce and the World Bank.

Conditions are perfect. The timing is right. Global economists agree that emerging markets, such as Africa, will continue to serve as the main growth areas in the world economy. However these economists also agree, that to achieve success in a highly competitive global market, the emerging economies must work together. They must reduce barriers to trade amongst each other, and thereby increasing each other’s potential to link with global markets.
The World Trade Centers of Africa is well positioned to take advantage of this opportunity, to stimulate trade for Africa and to provide a return on investment for its shareholders. They transcend political borders and can benefit all business in Africa, thereby achieving the 1% goal for Africa.