Kingfisher Goa

Intrinsic to locals and tourists alike is the custom of reaching out for a Kingfisher beer, which in a happy coincidence, takes its name from the colourful bird that one can often spot in the sylvan Goan countryside.

While the hot weather makes drinking beer an ideal past time, Kingfisher has been partnering itself with all things Goan – be it football, music or even films.

In a state where fun never sees the setting sun, where there is music in every lap of the wave and every flicker of the palm fronds, the annual Kingfisher Voice of Goa contest gets local youth together to celebrate and fuel one of their favorite pastimes, singing. Bidding for their chance at a shot of fame, the enthusiastic participants perform to 2000 plus audiences.

Voice of Goa Contest

Kingfisher brings together Goa’s premier football clubs for The Good Times Kick Off!

Passions rage high in this little paradise that takes football mighty seriously, and chilled Kingfisher beer is at hand at important venues either to add to the fervour of the fans or get them to relax. Every goal is followed by the Kingfisher jingle, and crowds begin to spontaneously hum the catchy tropical tune.

Good times extend to films too and Kingfisher has associated itself with the International Film Festival of India (IFFI), one of the biggest events in Goa.

IFFI attracts worldwide attention and is the perfect platform for showcasing films from all over the world. Live performances and fireworks, merchandise stalls, games and DJs, beer stalls and an extravagant Kingfisher lounge sets the tone to match the glamour quotient of film stars in all their glory, making this a gala event.

The undisputed king of the beer market in India rules supreme over Goa too with its innovative and aggressive marketing. Backed by a strong distribution network, it ensures that you can have beer any which way you want it: on tap, in a can, from a keg or a bottle.