What is the history behind Hamshari Group and how has it evolved since its inception?
Just over half a decade ago the founding members of Hamshari Group got together with the idea that the regional automotive market was missing a comprehensive and reliable service provider and source of spare parts. From this arose the desire to establish a company that filled this gap, especially due to the increased importance of spare parts services in the region. At this point, in 1952, Hamshari Group was born. Since its inception, the group has evolved into a major supplier of an extensive range of auto spare parts. Today we continue to incorporate new ideas in our business, drawing on the experience, industry knowledge and customer loyalty that the company has amassed in its half-decade of operation. Our clients, employees and partners are the reason we are moving forward towards becoming the leading provider of auto spare parts in the country and the region.
What is unique about the services offered by the group?
Hamshari Group owns the only international automotive trade fair in Jordan that exclusively provides auto spare parts, tires, lubricants, batteries and accessories. The group operates from locations in Jordan as well as Dubai, Kuwait and the USA. We conduct personal, one-on-one business meetings with all our customers, from government sectors to trade buyers in the Middle East, the Gulf Region, North Africa and Iraq. In Jordan, where we’ve been involved in the market since our establishment, we developed our spare parts services into our main line of business in 1994.
Are there any characteristics that you would say distinguish you from competing companies?
At Hamshari Group we aim to offer our customers genuine, leading-edge, and affordable auto spare parts services from original equipment manufacturers of Japanese, Korean, American and European auto spare parts. We also commit to reliable customer care and mechanical services. Above these, follow up is a number one priority for us, and it is how we ensure repeated customer satisfaction. The group adheres to international standards, methodologies, and industry norms, through which we have created a corporate culture of excellence, whereby productivity is promoted.
What facilities make up Hamshari Group and where are these located?
The group is headquartered in Jordan, and owns three state-of-the-art showrooms that are conveniently located in the heart of the country’s main business centers to serve the local market. We have a showroom in Wadi Al Remam, an industrial area in Amman, which is one of the most sophisticated showrooms in the Middle East. IT carries over 62,000 spare parts items, a retail counter with 30 sales people and 90 sales support staff including a government sales division with specialized fleet salesmen. Our second showroom is located in Al Zarqa and it serves retail and wholesale customers. The third is in Bayader Wadi Al Sair, where our headquarter offices are also located. In addition, Hamshari Group had opened a fourth showroom in Irbid.
To serve our customers abroad, the group owns the Zarqa Free Zone Central Auto Parts Establishment, which consists of six large warehouses containing an extensive variety of spare parts.
What would you say has been the key to the success of Hamshari Group?
To provide our clients with the high level of professional skills and personal commitment that they expect, the group has integrated a highly advanced and experienced team, who work together to determine customer needs and meet these in the best way possible. The group’s operational approach entails a close, performance-driven cooperation between management and employees, and this is one of the key components of our success.
We also realize that the quality of our performance must be continuously maintained and improved on, and we thus implement a program of ongoing and targeted training for each and every one of our 450 employees, taking advantage of the opportunities arising from our international presence.
By promoting leaders who emphasize human qualities and by consistently ensuring good working conditions, we lay foundations for developing long-range relationships with our clientele.
I believe another reason for the group’s success stems from the high level of coordination between workforces in the group of companies around the globe. We also rely on customer’s feedback by regularly distributing questionnaires to our clients to find out their impressions and get their suggestions, which we use to improve our services.
Our success has been acknowledged through various prestigious awards, which have positioned us at the head of our peers. These awards won by Hamshari Group include the Community of Consumer Secure award in 2000, Lloyd’s Register Quality Assurance award, and the National Program for Awareness and Development award in 1998.
What’s next for Hamshari Group?
Currently the group is well positioned as a preferred auto spare parts company that takes a holistic approach to the way it conducts business with its clients and its workforce. The availability of a wide variety of premium auto parts has also been a major pillar in the success of the group, and thus we are confident it has developed as a company with an outstanding reputation for quality and reliability, giving the team the capacity to lead the way into the future.
The Group already has a successful operating service center in Kuwait and is in the process of opening several more in the UAE and Jordan for auto parts, batteries and tires for all car types. In addition, Hamshari Group is expanding its operations in Iraq, opening branches in the north, middle and the south of the country.
The Group’s aim is to become a truly global enterprise capable of serving in the entire Middle East and North Africa region.