In 2008, Kenya Airways, known to many as KQ, won the top Company of the Year Award for strategic planning and emergency preparedness. Its Human Resources Manager, Paul Kasimu, was voted Manager of the Year. As one of the best managed companies in the country, Kenya Airways has been and remains an important emissary of Kenya’s booming tourism industry. The national carrier is the preferred choice for many tourists wishing to enjoy the country’s unrivalled natural beauty and hospitality.
KQ flies to more destinations around the world than any other African airline. It entered into a fruitful partnership with the Dutch national airline KLM through Shareholders and Master Cooperation Agreements. It has become an excellent strategic partnership. From the time of the agreement that brought KLM aboard as a strategic partner, Kenya Airways has been a unique company, with three types of shareholding that include the Government and the general public.

In addition to the high recognition and numerous accolades that Kenya Airways has received between 1996 and 2008, both locally and internationally, the national carrier has been one of the Kenya Government’s most valuable investments. Among the numerous honours Kenya Airways has bagged are the African Airline of Choice, Best Regional Airline, Flying Blue and the Best Frequent Flier Programme run by the respected Travel News & Lifestyle magazine in 2008. Its onboard publication, Msafiri, was also voted the Best In-flight Magazine.
A two-year renewal of the registration of Kenya Airways for the International Operational Safety Audit (IOSA) of the International Air Travel Association (IATA) was granted in 2007. In the same year, Kenya’s national flag carrier joined SkyTeam as an Associate Airline. Internally, Kenya Airways established a leadership centre known as the Pride Centre and also started the Flying Blue Service Centre. KQ has expanded its routes on the African continent, starting with flights to Monrovia, Cotonou and Mayotte.