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Wednesday 23 May 2012

Paradise

The Sarit Centre not only pioneered and introduced the enclosed shopping mall culture in Kenya, but also provided the impetus for the rapid transformation of Westlands into a thriving and vibrant business zone within Nairobi. 

 

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Sarit Centre Kenya

 

Pioneer in Mall Culture

It is a challenging architectural concept, designed as a shopper’s paradise. It does not disappoint. At the end of any given day some 24,000 shoppers will have entered this welcoming edifice. That translates into a total of 8.8 million people going through its entrance and exit doors in a year. Welcome to The Sarit Centre.

Relaxed and Secure

If one considers that some 6,000 cars use its three parking lots every day you have a lot of vehicular and human traffic to make for a very busy and popular shopping spot indeed. That is the way the founders of the Centre intended it to be – a city within a city integrating the Westlands suburb into the Nairobi business district. From the very beginning in the 1970s, the founders of The Sarit Centre aimed to create Kenya’s premier shopping mall.

 

Away from the hustle and bustle of the central business district, but within striking distance of it; offering variety and choice, but in a relaxed and secure atmosphere devoid of the strain and stress of the city centre. That is why The Sarit Centre is situated in Nairobi’s Westlands suburb. This is an enclosed centre that the founders conceived as a complete shopping hub; having everything that a shopper wants under one roof, easily accessible with secure large protected parking lots.

 

 

The Sarit Centre not only pioneered and introduced the enclosed shopping mall culture in Kenya, but also provided the impetus for the rapid transformation of Westlands into a thriving and vibrant business zone within Nairobi. That the Centre has been emulated by many implies its transformation of Westlands has been truly appreciated.

A Major Retail Outlet

However, success did not come straight away. For example, the management says, it was not easy initially getting tenants and the Centre only filled up after 18 months of operations. But since the Centre took off in between 1985 and 1986, says Centre Manager Nitin Shah, there has been no looking back. Mr Shah says some of the original tenants, such as Hotpoint Appliances which now has a presence throughout the East Africa region, were indeed small businesses and start-ups.

 

In the planning days of the 1970s it targeted some 25,000 households. Its current catchments encompass nearly 100,000 households. It has 260,000 square feet of fully-serviced leased space out of a total built up area of 500,000 square feet on six levels. Its third – and not necessarily final – phase of development is about to begin. The Sarit Centre was founded by two families who originally carried out business in Karatina and Murang’a towns of Central Province beginning the pre Independence days.

 

The families of Vidhu Ramji Shah of Murang’a and Jadavji Ratanji Rughani of Karatina moved to Nairobi in 1964. It is they who came up with the concept and, more importantly, saw it through the planning and execution. Their first business in Nairobi was the well known Text Book Centre. The families had run bookshops or sold books in their shops in Karatina and Nyeri. Text Book Centre soon established itself and remains to this day the most successful supplier of educational books in Kenya.

 

Little wonder that to this day TBC remains a major retail outlet at The Sarit Centre. TBC, the most comprehensive and best stocked book outlet in Africa, and Uchumi Supermarket, the anchor store of the Centre, however, compete with such famed names as Woolworths, Truworths, Bata, Hotpoint Appliances, Anicare, Audio Point, some five banks and 12 Automated Teller Machines (ATMs). The medical services have not been left out. Fifteen of them, led by AAR (African Air Rescue) occupy two floors.

Atrium Food Court

The Centre’s Atrium Food Court is a special attraction, with nine different units offering a variety of African, Oriental, Indian, and Italian and fast food options. Then there is the Amusement Arcade and the two-screen 500-seat Fox Cineplex on the second floor. On the same floor is one of Nairobi’s best-equipped fitness centres, the Arena Health Club.

 

Exhibition Hall

The Sarit Centre’s tenant mix, the management advises, has been strictly controlled to ensure that units complement, and do not directly compete, with each other within the Centre. Community and cultural events, for which Sarit is famous, have been instrumental in marketing the Centre. That explains why the Centre has a purpose – built 10,000 square foot air-conditioned and carpeted exhibition hall, with the necessary international shell stand scheme and a comprehensive range of accessories and its own PA system.

 

That also explains why since this facility was expanded and reopened in 1998, the Sarit Expo Centre has become the acknowledged exhibition fulcrum of Nairobi, playing host to numerous in-house and independent trade and consumer fairs and attracting thousands of visitors to Westlands and the city. Indeed several single-country trade fairs have been staged at the Sarit Centre, among them the Turkish, French and Korean trade exhibitions.

 

The Sarit Centre hosts weddings, receptions, seminars, flower and fashion shows, beauty pageants, art and photographic exhibitions and school career evenings. Indeed, the Centre is regarded as a major contributor to domestic tourism. There is always something happening at The Sarit Centre. There is a full calendar of exhibitions. Indeed, the exhibition hall has helped differentiate The Sarit Centre from many traditional and street malls.

 

Interactive Shopping Mall

The management of The Sarit Centre recognises the need to assist the less fortunate and has a policy of offering free or subsidised space to young, upcoming entrepreneurs and craftsmen to display and sell their products. These crafts range from pottery, hand-woven wool carpets and wall hangings to beadwork and cotton fabrics from across Kenya.

 

The Centre also invests significantly in improving the infrastructure of its neighbourhood, usually in conjunction with the local residents’ association and the City Council of Nairobi and recently financed major up-grades of the Karuna and Parklands roads.The long and short of this is that The Sarit Centre is an interactive shopping mall offering one-stop access to a complete range of supermarkets, stores, service outlets, entertainment and professional and medical facilities unrivalled elsewhere in Kenya.