Frasers Hospitality Pte Ltd (Frasers), the hospitality arm of Fraser and Neave, has set its sights globally. Its extended-stay accommodations are marketed under four brands – Fraser Suites, Fraser Place, Fraser Residence and Fraser Resorts. Since its inception in 2001, Frasers has been expanding aggressively into various regions, including Australia, North Asia, Southeast Asia, Europe and the Middle East, and expects to have more than 10,800 apartments come 2012 in new markets such as Budapest, India and Malaysia. Frasers will also open new properties in existing markets Japan and China.

From just two serviced apartments 11 years ago to 32 around the world today, Frasers has come a long way indeed. Eighty percent of its clientele come from Fortune 500 and Forbes’ List companies, and 60 percent of the guests stay in the serviced apartments for extended periods. In this time, Frasers has come to understand its guests’ varied needs and is able to deliver the kind of accommodation that would make its guests feel truly at home. Its success is evident from the number of guests who have stayed as residents for as long as 11 years, since the apartments first opened.

Even before the company began, Frasers took efforts to understand its clientele’s needs. It surveyed more than 500 people who stayed in serviced apartments. Careful thought went into a lot of aspects – the height of the sinks, a choice of both ovens and microwaves in all apartments, full-size refrigerators instead of mini-bar fridges, proper exhaust systems in kitchens and many others. Frasers was also the fi rst serviced apartment provider to fit both washers and dryers heeding to the voice of guests that they disliked laundromats. Frasers always goes the extra mile and some facilities are provided at no cost, such as a coffee percolator and a specially designed music room for rest and relaxation after a hard day’s work.

Frasers also is the fi rst in the industry to come up with services and facilities such as the Fraser Kids Club, which offers babysitting services and recreational trips for Frasers kids, a spa which offers aromatherapy massages and stress-relieving treatments, and a meeting facility called The Retreat with high-tech multimedia equipment and conducive work spaces.

Frasers will personalise individual residences to turn each into the home you have always dreamed about. You will be free to choose from Asian or Western kitchen packages, or the Kiddies’ Dream Package where your child’s room transforms into a fantasy wonderland.

Two of its fl agship properties in Singapore include Fraser Suites, which is elegant, yet cosy, and Fraser Place, a chic and fun residence with the latest technology, ideal for urban cosmopolitan living. Each of Frasers’ properties provides the same Asian-style warmth, intuitive hospitality and personalised services that are the reasons why clients keep coming back. Fraser Touch Specialists are always on-hand to help in all your needs and are more than happy to fluff your pillows or replenish your favourite tea.

Fraser Suites River Valley is near to the Central Business District as well as to the shops and restaurants on Orchard Road, while Fraser Place Robertson Walk is close to Singapore’s iconic waterfront recreation hotspots – Clarke Quay and Boat Quay – with their varied restaurants, wine bars, cafés and pubs. You can use the complimentary shuttle service to get you around, including into the shopping belt. And, if you choose to stay in, you can enjoy the monthly activities such as yoga and meditation classes or opt to go for a culinary adventure. The choice is all yours!

These two properties have earned a number of accolades and industry awards including the “Excellence Service Award 2004-2009” by Spring Singapore, the “Best Serviced Residence (Property) Award 2007- 2008” by readers of TravelWeekly Asia as well as the “Best Serviced Apartment Vendor of the Year 2007-2008” by readers of Human Resources Magazine.

Frasers continues to expand with its latest addition – Fraser Place Fusionopolis, which opened in July 2009. It is located at onenorth, Singapore’s futuristic research and development, bio-tech, infocomm and lifestyle hub. It is also close to amenities and nightlife at Rochester and Wessex districts, which boast the fi nest local and international cuisine, along with a specialty café, wine bars and pubs. Fraser Place Fusionopolis is Singapore’s first all-loft serviced residence, customised just for its guests. The décor focuses on sleek modern interiors while facilities and services such as comprehensive, ‘surround sound’ entertainment systems, iPod docking stations, game console, WiFi and IP telephony are aimed at today’s tech-savvy professionals.