Living in today’s modern, fast-moving world can be stressful, and is often taxing on both
mind and body. The market for healthy lifestyle products has been growing at an incredible rate worldwide. OSIM’s customers are people who appreciate the importance of healthy living. They range from sophisticated young professionals to a more discerning mature group. OSIM offers healthy lifestyle products catering to those who seek enriched and qualitative lifestyles.

With over two decades of experience in servicing the needs of its customers, OSIM has proven its business resilience time and time again. Many will find it hard to forget the tough years of the economic downturn in 1997. Against all odds, OSIM enjoyed growth in its business from this difficult period, year on year. The company was originally established in Singapore in August 1980 by Mr Ron Sim, as an electrical and household appliance company under the name of R Sim Trading. With a small start-up capital, the company was mainly involved with the marketing of household products such as knives, knife sharpeners and mobile drying rods.

From its humble beginnings, OSIM shifted its business focus to specialty healthy lifestyle, therapeutic and other health-related products. Over the past 27 years, it embarked on a rapid advancement path, growing steadily from strength to strength. OSIM offers a totally new, integrated approach to a healthy lifestyle. OSIM’s products carry a consistent holistic approach that places emphasis on the mental and physical aspects of health, bringing a strong message of OSIM’s brand philosophy, “Good health starts with the right attitude”.

 

 

OSIM has a range of over 300 innovative products include massage chairs, foot rollers, blood pressure monitors, handheld massagers, nerve stimulators, air and water purifiers, exercise equipment, and many other innovative products. The OSIM network of stores has rapidly expanded into a wide point-of-sales network with more than 1,090 outlets in more than 150 cities over 27 countries in Asia, Australia, Africa, the Middle East, United Kingdom and North America.

 

The tagline “Inspiring life” sums up OSIM’s brand values. With OSIM perceived as an international brand that is focused on health, relaxation and freedom from stress, many people have come to associate the company, its products and its people with quality and exceptional service. OSIM’s mission is to enhance their customers’ quality of life through their healthy living products. Their solid record that has spearheaded their rapid expansion worldwide goes to showthat, in many countries today, OSIM is seen as one of the BEST of Singapore.