Cementing its position as the country's 3rd largest outdoor media player, ADreach has enhanced its offering with two brand new high impact outdoor advertising innovations, namely Supalites and PlayPumps®:

Supalites
Supalites are illuminated 9m² advertising signs displayed on consecutive poles on central road islands to deliver the most powerful outdoor impact available on the market.

3.6m high x 2.5m wide double-sided backlit portrait signs are placed at close proximity to the road traffic, making them impossible to avoid. This, combined with the repetitive advantage of 4 signs in a row, effects the most commanding outdoor campaigns ever seen in Johannesburg. No other outdoor medium more effectively combines size, repetition, proximity and position to deliver the highest impact brand exposure 24 hours a day.

There are 25 prime Supalites sites available in Joburg. Each incorporates attractive landscaping and comprehensive infrastructure upgrades that form part of the City's street beautification activities in preparation for 2010.

Supalites will play an important role as an advertising medium in the build-up to and during the World Cup; offering FIFA sponsors and partners with an unprecedented opportunity to showcase their brands to the millions of visitors and billions of spectators anticipated.

PlayPumps®

 Literally a life-saving invention, PlayPumps® provide easy access to clean drinking water in rural communities that are currently among the one billion people worldwide with little or no access to safe water.

The PlayPumps® mechanism doubles as a merry-go-round for children. As they play clean water is pumped from underground
boreholes into a water storage tank above the ground. The tank is connected to a simple tap that makes it easy for both adults and children to draw water.

In addition to facilitating a sustainable supply of easily accessible water, PlayPumps® also provide a rare opportunity to advertise in outlying communities. The incorporation of sponsor message boards into the mechanism's innovative design generates sufficient revenue for the maintenance of the pumps. Each pump displays multiple advertising frames that can deliver hard hitting advertisements to a precise target market in their homestead 24/7.

Supalites and PlayPumps® form part of ADreach's national network of more than 30,000 advertising signs. Other outdoor media innovations include:
- Street Pole Ads
- Sponsored Road Traffic Signs
- Billboards
- Event Flags
- Event Ads
- Street Name Ads

Product Upgrades

A massive 18-month upgrade of Street Pole Ads in Joburg has culminated in the delivery of larger format, visually enhanced and standardised frames that deliver between 50% and 100% more advertising space. Frames are now placed at a standardised height and angle to deliver a clean, consistent and unified City look and feel.

The larger format, slick and standardised Street Pole Ads deliver all the benefits unique to this medium, with even greater impact. Offering even more advertising value for money, Street Pole Ads remain unrivalled in their ability to repetitively and cost-effectively target highly defined, captive commuter and pedestrian audiences.

Improved Operations

ADreach has introduced a revised and more scientific Road Grading system that categorises all sites according to criteria such as LSM's, degree of other messaging, traffic flow and proximity of poles to roads.

Improved operational functionality includes new application and flighting methods that allow for faster and more cost-effective turnaround times.

A Net Rate billing system has been introduced (in line with new Outdoor Media industry standards in SA), with the aim of establishing a more regulated and effective industry that will in turn render greater long term benefit to our clients.

Together with specialist BEE consulting company BEESA, ADreach has developed an innovative SED initiative that that will expose your brand to millions while at the same time boosting your company's BEE scorecard.

The BEESA and ADreach Socio-Economic Development Programme enables Sponsors to cost-effectively tap into targeted markets whilst earning Black Economic Empowerment (BEE) points on their advertising spend.

This is achieved through publicising credible SED initiatives on ADreach's powerful outdoor advertising boards. Companies are given a choice to support any one of a number of Socio-Economic Development (SED) initiatives that BEESA promotes. Half of the Corporate Sponsor's contribution goes directly into funding the chosen SED initiative and the other half is used to promote the initiative on any of ADreach's outdoor advertising products. (Flexibility on the proportions is possible.)

The programme promotes the following SED initiatives that focus on education and skills transfer:
- Student Support Services
- Artisan SA
- Schools Resource Programme
- Teacher Enhancement Programme
- EBIO (assists beneficiaries with career guidance and provides them with the skills to access employment opportunities.)

The BEESA ADreach SED Programme ensures that Corporate Sponsors' SED contributions go to credible initiatives for the upliftment of worthy beneficiaries. Its advertising component generates crucial awareness for the SED initiatives; informing potential recipients about the benefits of the initiatives and how they can participate.

Sponsors achieve solid corporate branding through effective outdoor advertising AND improve their BEE rating by earning BEE points on their advertising spend.

Brands are aligned with credible development initiatives, thus also securing positive brand recognition and access to numerous associated public relations opportunities.

The ADreach Group is driven by an entrepreneurial mindset that motivates constant development and advancement.

We continue to strive towards our vision of delivering outstanding street furniture innovations that contribute towards the establishment of South African streetscapes that compete with those of the best cities in the world.

Through the BEESA ADreach SED Programme we demonstrate our support of the notion that SED is the foundation of economic growth for the South African economy.

We are committed to supporting credible SED initiatives that promote education and skills transfer; with the aim of maximising the social and business impact of Sponsor's SED contributions.

We remain proud to offer the technology, experience and resources that make us South Africa's market leader in innovative outdoor media alternatives.

The ADreach Group - Leading Africa into the 21st Century with world-class streetscapes.